January 20, 2011 (CAP PR Wire) – Award-winning sports betting and turnkey gaming software provider EveryMatrix has announced that it’ll unveil its new mobile sportsbook at ICE in London next week.

The new OddsMatrix mobile sportsbook incorporates advanced API technology and focuses on content-rich features such as live scores, statistics, and sport news alerts. It offers customers a unique betting experience from the first second of a game right up to the final results. Live bets will be available for most popular sporting events including football, tennis and ice hockey.

“Mobile betting is such a rapidly growing business because customers want to bet wherever and whenever they want,” said EveryMatrix CEO Ebbe Groes.  “Three clicks is all it takes to place a mobile bet using our system. Offering the mobile option helps recruit new customers and generate additional business from existing players.”

Thanks to the OddsMatrix mobile sportsbook’s intuitive user interface, players can quickly and easily place bets, check on the status of the bets they have placed, and retrieve a detailed list of their bets. Its multitasking and touch-screen functionality make mobile gaming interactive, flexible and fun.

The OddsMatrix mobile sportsbook is web-based and compatible with all browsers.  Users can register and log in on their mobile phone and make deposits using credit cards and pre-paid cards previously registered on the online sportsbook. A customizable handset compatibility utilizing API functionality is available for older generation handsets.

EveryMatrix will be exhibiting its full range of products at the ICE Totally Gaming annual conference at Earls Court, London, Stand #5142, from January 25th- 27th. For more details, contact Jodie Thind at Jodie@lyceummedia.com.

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