DoubleDown Casino’s Big Year
Thanks to their recent acquisition by International Gaming Technology (IGT) in January, the company is well poised to take advantage of igaming’s Holy Grails; intrastate poker in the US and real money social gaming.
It’s pretty heady stuff for an online casino that’s only been in business since 2010. Double Down’s success is also a good road map for other igaming businesses.
Double Down’s Big Deal
Double Down’s big year got off on the right foot when IGT purchased them in a deal worth up to $500 million.
The, not-so-small, online casino’s 4.7 million monthly users made it very attractive to suitors, but few are expecting the company to plateau. (IGT built in some pretty serious performance incentives into the deal that should keep them primed for growth.)
Hard Rock Potential
Double Down’s potential for getting in on real money social gaming and intrastate poker brightened considerably recently after a new deal with the Hard Rock Hotel and Casino. This deal puts Double Down’s social apps in a prominent spot on the popular hotel’s website and should be a huge branding opportunity for them.
Double Down’s Future
Given the explosive growth of social, and mobile, gaming Double Down’s future prospects look very good indeed. Because once the flood gates on Facebook gambling and legal online gaming in the US open, it’s anybody’s game to win.
Do you think that social gaming and intrastate poker will pay off for affiliates? Share your thoughts in the comments section below.