In a word, yes.

And it’s not just random speculation, the number has been proven in one of Direct Marketing Association’s studies.

But let’s not get caught up in the number itself. What it signifies in plain English is that in spite of the fact that we’re living in the age of social media, email is still the most effective channel of communication and marketing.

Here’s how to use it to get near the 4,300 percent mark for your own operations.

Use the Time You Have Wisely

It’s rather unfortunate, but all this time we’re spending building our email messages and making them stick is often wasted. It’s wasted when the average recipient takes not more than a couple of seconds to read the subject line, and then click through or not based on it.

Subject lines are crucial. It’s recommended to write as many as 25 per single email and then go with the best looking two (more on this in a minute).

Target the Individual

With modern email marketing, most businesses (affiliates included) don’t ask for anything else other than just the email address, and that’s understandable.

However, based on specific recipient’s activity, you can still send them personalized messages that will get better interaction.

For instance, select the people that didn’t open a certain message and send them another one that’s personalized.

Use the Right Tools

Still, to be able to perform the above, you need to have the right email marketing software / service.

These days, it’s MailChimp that has taken over the market and stays ahead of its competition on all levels (functionality, free accounts, support).

A/B Test

Just like we’ve mentioned a moment ago, your audience will make the decision whether or not to open your email based on the subject line alone.

This is why split testing is so crucial.

If you have a list with more than 2,000 people on it then start each campaign by split testing two subject lines. Send the first one to 500 subscribers and the other one to 500 subscribers as well. Then take the better performing one and send it to the remaining subscribers.

Take Action

By far the best advice anyone can give you about email marketing is that you simply need to take some form of action on it. Don’t just send your emails the usual way, go through the list above and find the first thing you can improve in your strategy. Then another one. And so on.

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