October 12, 2010 (CAP PR Wire) — Top South Asian multi-channel online gaming operator site has joined the Cake Network to provide poker service to their players under the PokerKing brand.

One of the major gaming operators in Asia, SunGame (www.sss988.com), is expanding its offering with a brand new poker product, Poker King, using the Cake Network. In addition to the new poker offering SunGame provides a variety of online gaming experiences such as online live dealer, sports book, keno, slots, finance bets and more of the hottest games.

In order to build awareness around poker in South Asia, SunGame produced a film about the game – Poker King – that was released last year in Asia. The aim of the film was to introduce poker as a mental game and to boost interest in poker among Asian players, letting them know that this stunning game is not always about luck, but also skill.

A spokesperson for SunGame notes, “We are very excited and proud to launch our new Poker product and we are very thankful for the incredible support of the Cake Network. It is so gratifying to work with Cake as they support our Asian currencies and Asian languages as well as our views on marketing.”

Accompanying the announcement of the launch of Poker King, the Cake Network is revealing its new multi-currency display feature. The new feature allows partners to offer the ability for their players to view all of their account transactions (including: account balance, buy in, bet amounts, pot size, etc) in any currency. Additionally, Cake Network partners can now implement any currency they wish and use any spot rate they deem appropriate.

The Cake Network has recently added numerous sites to their roster including the Antonio Esfandiari backed Victory Poker as well as the David Coulthard led multichannel site Jetbull.com, sports betting originator Intertops.com, as well as sportsbook Betexpress.com, and online casino JuicyStakes.com, with more partners to be announced soon. Additionally, Cake has recently entered into partnerships with complimentary gaming service providers EveryMatrix and CTXM to provide joint services to customer facing sites.

Cake’s Marketing Director Andrew Turner adds, “We are excited to welcome SunGame and their players to the Cake Network. SunGame is a great partner for us as they expand the geographic reach of the Cake Network with their aggressiveness to bring the real poker experience to Asia.”

About SunGame
As one of the major gaming operators in Asia, SunGame offers its players an industry-leading poker room in addition to a variety of other online gaming experiences such as live dealer, sportsbook, keno, slots, finance betting and much more. In addition to being a successful operator, SunGame also produced a film about poker called “pokerking” which was released in Asia last year. The aim of the film is to introduce Poker as a mind game, boost the interest of Asian players while increasing awareness that poker is a skill game, and not about luck.

About Cake Network
Cake Network caters to a select group of partners; ones that uphold its company values and require a more tailored service rather than a standard “off the shelf” solution. Whether partners are looking to add poker to an existing site or upgrade their current poker offering, the Cake Network positions them to succeed by providing a wide range of customizable services and solutions. Partner success is ensured by the Cake Network’s flexibility, liquidity and integrity. Cake’s philosophy towards partnership is simple: offer world class solutions to world class partners.

For more information visit www.cakenetwork.net or email the Cake Network directly at pr@cakenetwork.net.

For more information on SunGame visit sss988.com or contact pk.admin@sun988.com.

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