April 14, 2010 (CAP PR Wire)http://www.888.com has announced that Dragonfish – its independent business-to-business division, has successfully concluded a major agreement with bwin Italia. According to the terms of the contract, Dragonfish will provide a full casino gaming platform for the popular bwin subsidiary.

The variety of online games being offered by bwin Italia will be greatly enhanced by Dragonfish’s casino. They will include a series of no-download flash games as well as downloadable games. 888casino is thrilled with the news that a major player in bwin Italia has signed on with Dragonfish (http://www.dragonfishtech.com/games-technology/casino).

The challenge for Dragonfish was to develop a gaming platform that was able to combine its variety of games, tools and existing design with bwin’s setup. To this end a great deal of flexibility was called for and Dragonfish obliged. This deal now allows for a wide variety of classic casino games to be offered to the Italian gaming market.

Dragonfish spokesman Itai Pazner COO said, “This is a major endorsement of the quality of our product offering. Bwin Italia is a big player in the European gaming market and we are very happy that we have been selected to provide our online casino platform to this newly regulated gaming market. This will allow us to reach greater numbers of players with our wide range of classic slots, video poker and other popular games.”

About 888.com
888.com is the World’s No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other. Founded in 1997- 888.com this year celebrates its 12th anniversary – by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker. 888.com’s goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust – with every member.

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 22 different languages in 176 countries worldwide. A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member of eCOGRA, an independent standards authority for the industry committed to protecting online players around the world.

It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies. 888.com recently announced its first acquisition; the bingo business and assets from Globalcom. 888′s bingo brand – 888ladies – has become a brand leader within a very short time, winning awards and delivering a strong community. Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power http://www.rileyspoker.com. 888.com has also recently launched mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

888.com has been named EGaming Awards Online Casino three times in the last four years, and won 2008 Best Online Operator Award, as well as being named Best Online Casino at the UK Gambling Awards, and Best Betting and Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also landed the 2008 Gambling Online Magazine Top Casino award and its internal magazine, Eight, won the prestigious Most Effective Membership title at the 2008 APA Effectiveness Awards. Offline activity sits side by side the online business, complimenting 888.com’s position as the leading authority in gaming entertainment. 888.com is the main sponsor of Sevilla FC and sponsors Shane Warne from the world of cricket.

For details on the 888 online gaming affiliate program, click here. Information on the bwin affiliate program can be found here. For further media information, please contact Gill Carter at +350-49800 or newscom@888.com.


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