With the popularity of casino affiliate marketing on the rise, buying gambling domains is not as simple as it once was. Due to increased competition, you may have to search long and hard to find what you are looking for. However, you don’t want to skimp on this process. The right domain name could be the difference between success and failure.

Is your Keyword in the Domain?

If you are promoting poker offers you will want a poker related domain name. The same holds true for every game. While shorter is always better, at the very least make sure your keyword is somewhere in the domain – preferably towards the beginning. This helps on many levels, including for searchers and search engines.

Use the Google Keyword Tool

This is a step that many casino affiliates overlook. With the help of the Google Keyword Tool, you can receive information on how many searches a particular keyword receives (local and global) on a monthly basis.

Everybody knows that major industry keywords, such as slots and poker, receive a lot of traffic. But did you know that digging into “long tail keywords” could yield plenty of visitors?

Search for an Exact Match

There used to be a time (about five years ago) when finding exact match, long tail gambling-related domains was simple. Unfortunately, those days are long gone. Just because this is not simple, though, does not mean it is impossible.

With a little bit of time and the right amount of patience, you can use the Google Keyword Tool in conjunction with other tools, such as the Go Daddy “bulk search,” to find exact match long tail domains.

Hint: If possible, opt for the .com as opposed to .org, .net, .info or another extension.

Use Auctions to your Advantage

Buying a domain from a registrar such as Go Daddy will set you back approximately $10. In many cases, this is not the best way (although the cheapest) to buy a gambling domain.

Check out auction sites and forums to find third party sellers. Yes, you are going to spend more on domains that are currently registered but remember this: you get what you pay for. If you are willing to spend a couple hundred dollars or more, finding an exact match domain with several thousand monthly searches is possible.

Contact the Owner Directly

Do you have your eye on a particular domain? Do you feel that it is perfect for your affiliate business and primed to make you the big bucks? In this case, don’t be afraid to contact the owner directly.

When doing so, never make an offer on first contact. Instead, simply inquire as to whether they are willing to sell the domain. You can find contact information for the owner either on the site or via the WHOIS database.

Note: In some cases, neither option will work. Don’t give up, though. With the right persistence you can hunt down the owner.

Once you confirm that the seller is willing to sell, ask if they have a price in mind. You may be surprised when they throw out a lower number, one that is below what you were expecting to pay.


Do you have any additional tips for buying or selling gambling domains? For more information, visit the Buy/Sell forum.

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