Bodog Rebranded as Bovada in US
Although Bodog announced earlier this year it was withdrawing the entire brand from the US market entirely, the contract with the Morris Mohawk Gaming Group (MMGG) is ending two weeks ahead of the December 31, 2011 deadline.
This means that US citizens will no longer be able to access bodog.eu or any other Bodog branded website through MMGG.
Bodog said today that MMGG will now operate under its new brand, Bovada, at the following website: www.bovada.lv. Bodog also said that it trusts that MMGG’s customer account information and funds will continue to remain safe and secure as the two groups part ways.
How does this affect your players?
According to Bodog,
- Player accounts will remain entirely the same. Your players should log in at www.bovada.lv
- The business is still owned and operated by the Morris Mohawk Gaming Group.
- The same products and games are available.
- What’s changed is the name and website.
How does this affect affiliates? For existing US affiliates:
- Existing Bodog players from the US will be migrated to Bovada with your affiliate tags intact and your existing commission plans will stay in effect.
- BettingPartners.com will now provide affiliates with reporting and statistics for these players and any new players referred to Bovada.
In order to properly earn commission from new US players:
- Obtain a new Bovada tracking link from your affiliate account.
- To add new banners and write-ups for Bovada log-in to BettingPartners.com.
- Players within the US who click a Bodog banner will now be directed to Bovada via a message from Betting Partners with your tracking retained.
- As of now, players non-US residents who click on a new Bovada banner will be directed to Bodog via a message from Betting Partners.
- Players outside the US who click on any other Bovada marketing tool will be taken to Bovada and will not be able to play on the site.
- Tip: This is a good reason why you should promote both Bodog and Bovada on your websites.
In case you missed it, read why Bodog really left the US market.