Betfred is joining forces with Active Win Media LTD to launch a new affiliate program. Called, ActiveWins, the new program is all set for its big introduction at the Amsterdam Affiliate Conference later this month.

As England’s biggest independent bookmaker, Betfred is a pretty solid force in the industry but its new relationship with Active Win will take that presence to a whole new level. That’s because ActiveWins also brings Totepool.com (a sports betting site) and Bucky Bingo into their affiliate portfolio along with Betfred.

In a press release, Active Win Managing Director, Warren Jacobs says the company is putting its full marketing force behind the program:

The ActiveWins affiliate programme unifies top iGaming and sportsbook brands. ActiveWins facilitates the highest level of affiliate marketing via a dedicated team of affiliate managers, marketing specialists and campaign analysts, ensuring that every campaign achieves optimal impact.

Although not a CAP-endorsed program, affiliates who start promoting ActiveWins’ revenue share plan starts off at 60% for the first month; 50% in month number two; and 40% after 90 days.

Behind the scenes, ActiveWins will be running Income Access, a popular affiliate management software suite.

Are you planning on promoting Betfred through ActiveWins? Share your thoughts in the comments section below.


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