A new, UK-facing online bingo site has been launched by Dragonfish, the business-to-business gaming software and solutions provider that’s part of the 888 Holdings family.

The new site, “Fancy Bingo (www.fancybingo.com),” is the fourth such standalone network on the Dragonfish Internet bingo platform, company reps stated. The site is being launched on Mandalay Media, which has successfully launched prior Dragonfish-powered online bingo rooms Costa Bingo, Sing Bingo, and City Bingo.

Dragonfish reps describe the new Fancy Bingo site: “The website has fixed all bingo tickets at just 1p with guaranteed jackpot games running every five minutes to enhance the value back to the player,” they explain.

“As well as traditional 75- and 90-ball games, the site also uses the latest five-line European bingo game offered by Dragonfish under the title ‘More Winners Bingo’.”

Though Fancy Bingo is being run by Mandalay Media — hosting the site, operating the brand, and employing any marketing — as the software developer and provider, 888’s Dragonfish will offer back office integration, customer support, and financial processing services, as it does for its existing software partnerships.

“Dragonfish will also provide a broad selection of Quickplay instant format games including slots, table games, virtual sport, Hi Lo and scratch cards,” company reps added.

“Our partnership with Mandalay Media continues to go from strength to strength and we welcome the launch of Fancy Bingo, Mandalay’s fourth network powered by Dragonfish Bingo software,” David Zerah, Managing Director of Dragonfish, said in a news release.

“We are constantly raising the bar for product development within our bingo software offering and are delighted to have been shortlisted for both Bingo Software of the Year and Bingo Network of the Year at the forthcoming eGR B2B Awards,” Zerah added.

“We are constantly looking to differentiate our networks in an increasingly aggressive and crowded UK bingo market,” said Richard Skelhorn, Mandalay CEO. “Positioning Fancy Bingo as a true value proposition will help set it apart from a lot of the bingo brands currently out there. We’re very excited about the launch and look forward to seeing what the players think!”

So far, the bingo community has received news of the new site with enthusiasm and excitement.

“Bingo fans have been on the edge of their seats waiting for the launch of Fancy Bingo and now the site is up and running it certainly doesn’t disappoint,” raves BingoSocial.co.uk.

“With a magical fairy-tale theme and a range of top bingo games all costing just 1p per card, the dreamland of penny bingo awaits … All games at Fancy cost 1p and the jackpots are guaranteed!”

Dragonfish and 888 are part of affiliates.888.com, a CAP Listed Program.

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