September 16, 2010 (CAP PR Wire) – Prima Networks Limited ( powered by Microgaming are pleased to announce the launch of the French online poker network, which was recently established through a joint venture between Prima Networks Limited (‘PNL’) and 888 Holdings plc. (‘888’).

The first ARJEL approved licensee to launch on the dedicated French Poker Network is La Société Française de Jeux sur Internet (SFJI) and their brand, 200% Poker. The agreement with SFJI enables them to join the combined liquidity Poker Network. The PNL and 888 joint venture provides a shared pool of player liquidity on a single platform and is available to licensees of PNL, 888’s B2B arm Dragonfish, its Operators, and 888’s own B2C poker customers. The network has a further three ARJEL approved Operators which will launch imminently.

SFJI was formed by a grouping of 40 French independent land-based casinos to launch an online poker offering, 200% Poker. The new Poker Room officially launched yesterday at an invitation only launch event and press conference in Paris, and was attended by leading eGaming industry professionals, regulators, shareholders and media.

Loraine Schoevers, Director of Prima Networks Limited, said: “We are delighted to announce the launch of the French poker network in this newly regulated market, and welcome the first Operator SFJI and their brand 200% Poker, which will no doubt have a successful future.

“We have proven that forming the right relationships in key markets is crucial, and we are fortunate to have the right team behind us to ensure we are able to provide exceptional service to Operators.  With dedicated account management, technical support and continuous software development, we ensure Operators always stay ahead of the competition, offering their players the best gaming experience.”

Luc Le Borgne, Directeur General of Vikings-Casinos of SFJI, said: “We see huge potential in the online gaming sector with our new brand offering, 200% Poker, which launches today on France’s leading Online Poker Network. We believe we have an innovative offering to the French market, and look forward to our players experiencing the new online offering.”

Click here for details on the 888 online gaming affiliate program.

For further information please contact:
Duncan Skehens / Laura Moss / Karen Mignon
Lansons Communications
020 7490 8828 / /

About Prima Networks Limited (
Prima Networks Ltd, powered by Microgaming Software Systems, is a provider of Microgaming software and services to existing and emerging European regulated markets. As well as providing ARJEL approved software in France, Prima Networks Limited is also AAMS certified to offer Poker and Bingo in Italy and powers the first regulated online Poker Room in Estonia.

About Microgaming (
Since the company developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages 60 games per year and a unique ‘partnership’ approach to working with operators;

Microgaming software powers over 160 market-leading online gaming sites.

The company’s front and back-end software supports multi-player, multi-language games – over 500 of them, all uniquely branded and provides platforms for land-based and wireless gaming.  Microgaming powers the world’s largest Progressive Jackpot Network and has paid out over €275million. In May 2009 it created the biggest ever online jackpot winner with a single payment win of €6.37m.

As a founding member of eCOGRA, Microgaming is at the forefront of an initiative focused on setting the highest standards in the gaming industry, and leads in the areas of fair gaming, responsible operator conduct and player protection.  Microgaming has been awarded eCOGRA’s Certified Software Seal following a rigorous onsite assessment to ensure that the development, implementation and maintenance of the software is representative of industry best practice standards Microgaming licensees are therefore eligible to apply for the eCOGRA Safe & Fair Seal.

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