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Build it and They Will Come

Plenty of new casino affiliates come into the business with the idea that if they build a good site, and stock it with content, that everything else will just fall into place.

What this myth overlooks is the complicated business of conversion, SEO, content marketing and social media marketing. In short, getting players to part with their hard-earned cash involves a lot more than just putting up a nice looking website. (Though that’s pretty important, too.)

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