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Why You Need to get "Personal" with Email Marketing

You have affiliate marketing questions. CAP has answers!Category: Email MarketingWhy You Need to get "Personal" with Email Marketing
JillO asked 9 months ago
Have you tried more of a personal approach to email marketing with your player DB? If you feel like you’re banging your head against the wall when it comes to emailing your audience, you really should trying being more personal.

Here’s some tips to leveraging personalization into more clicks & conversions

Studies have shown that if you can personalize the subject line (using the subscriber’s first name) you can see a 5% higher open rate and a 17% higher click through rate. THAT’s HUGE!

What are your thoughts? Are you already applying stuff like this and it’s working/not working? Who out there is implementing email with their marketing reach?