All invited to bring any thoughts!
1-Ease of usability (I must be fast, I dont like graphical stuffs)
2-Product/Promotion (It must be costumize)
3-Update frequency (Realtime stats)
4-Reporting tool (We need all details)
How they treat their players is my primary concern.
I don’t care how flashy their banners are, or how big a % they offer me – they MUST be fair to players & pay them quickly when they win.
Players are what support our whole business, not the casinos.
No players = no business.
Apart from making timely payments, which is surely number one in list of criteria, when choosing which programmes to promote…
… I think the mark of a good affiliate programme is one that gets back to its affiliate emails/messages in a timely manner. This show commitment to keeping affiliates on-side, and also shows dedication to effective communication… which in turn maximises profits for all involved.
As affiliates, we’re enthusiastic – so affiliate managers should be too!
I’ve promoted a few casinos in the past (which have since made it onto the list of non CAP-endorsed programmes) which never got back to me – 3 days, 10 days, a month after an email or phone message…
1) Obviously fast and timely payments (no hassle would be nice!)
2) Experienced management- solid team of AM’s and execs that know the business
3) High converting brands/ competitive payouts/ high converting marketing materials
4) Trustworthy stats, reporting and tracking
What program(s) are you working with out there that you feel can deliver these to you consistently?
If everything seems all right, I proceed with checking out their bonuses and offers for the players. If everything is all right I give them a shot and now depending on how well they convert my traffic I either decide to stick with them or let them go.
Manager support, emails and general attitude towards me also matters once we have started to do business. I do drop ignorant Ams that take weeks to deliver me a simple gif banner or anything of that sort. I believe that both parties should be putting effort no matter how big or small either is. If you don’t think the affiliate is worth it, just don’t do business with him/her.
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