Weight of a Link

Those incoming links you mention will probably reflect in the PR of the sites as an indicator of strength Cat. However, personally I would say the relevancy of the content to your site and the age of the page linking to you are far more important.

I agree with Simmo! but would like to add another factor.
Site A may have 1000 inbound links but have an equal amount of outbound links.
Site B may have only 100 inbound links but 10 outbound links.

In this scenario I would say that Site B links would have more weight. I view page/site strength as water and links as canals. You only have so much water (strength) to distribute and the more canals (links) you have, the less water each canal carries.

Another factor is where is the link placed on the site. Is it on the strongest page of the site that has all the inbound links, or on some sub page with only one link to it from the strongest page?

Just some thoughts on the matter
-Philipseo

Hey Philip is right in the positioning and anchor text as well. It also applies on your on-site linking and if the external links, external content on the linking page, and the content on your own page matching up. Many sites have multiple anchors that either point the same place or use the same term/s. This will confuse the SE’s and potentially affect your rankings because they can’t figure out where to apply the emphasis and end up splitting any benefits between the two.

Another consideration in acquiring backlinks is to diversify. Do some press releases (with ONE link back to your HOMEPAGE), do alot of social bookmarking, and get on some forums. This will raise your authority. Just be careful not to overdo it.

@GaryTheScubaGuy 194012 wrote:

Many sites have multiple anchors that either point the same place or use the same term/s. This will confuse the SE’s and potentially affect your rankings because they can’t figure out where to apply the emphasis and end up splitting any benefits between the two.

Hey Gary, I really like your professional approach on SEO topics and I have a question about the above quote.
So it basically means that for example I have Page A with a bingo site review, and on my site I make a Page B about Page A’s bingo site promotions no. 1, and a Page C about the same bingo site’s promotion no. 2. If I make a link on Page B that points to Page A with the anchor “XYZ bingo site review can be found here” and make a link on Page C that points to Page A as well but with he anchor “best bingo site” that it will confuse SEs? So I should use the same anchors for the same pages when I’m linking internally?
Sorry, english not is my native, so I might have misunderstood what you wrote ” title=”” class=”bbcode_smiley” />

Thanks for taking the time to help me understand this ” title=”” class=”bbcode_smiley” />

Hey Sipka,

Your english is pretty good for not being your native language, I wish I could say the same about my french.

Anyways I think what Gary was saying is that if you have on the same page 2 or more links that point to the same destination with different anchor text or 2 or more links that point to different destinations but use the same anchor text you are going to run into problems with the SE’s.

To use your examples
Page A has a link to Page B and Page C using the anchor text ‘Great Bingo Reviews’
or
Page A has 2 links to Page B using the anchor text ‘Great Bingo Reviews’ and ‘Play Free Bingo’.

In the SEs eyes who gets credit for which anchor text and how much weight does each anchor text carry?

Gary if I made a mess of your thoughts, please forgive me and set us right ” title=”” class=”bbcode_smiley” />

-Philip

@sipka 194021 wrote:

Hey Gary, I really like your professional approach on SEO topics and I have a question about the above quote.
So it basically means that for example I have Page A with a bingo site review, and on my site I make a Page B about Page A’s bingo site promotions no. 1, and a Page C about the same bingo site’s promotion no. 2. If I make a link on Page B that points to Page A with the anchor “XYZ bingo site review can be found here” and make a link on Page C that points to Page A as well but with he anchor “best bingo site” that it will confuse SEs? So I should use the same anchors for the same pages when I’m linking internally?
Sorry, english not is my native, so I might have misunderstood what you wrote ” title=”” class=”bbcode_smiley” />

Thanks for taking the time to help me understand this ” title=”” class=”bbcode_smiley” />

Hi Sipka,

Thank for the compliment.

If I read right you are asking if links back from two sites with the same anchor text, and if it will it confuse the search engines. The answer is no, both keywords will benefit from the external inbound link.

You also ask about internal linking. This is where you can confuse the bots and unnecessarily split the benefit. Just be sure you don’t have internal links targeting more than one page.

@Philipseo 194043 wrote:

In the SEs eyes who gets credit for which anchor text and how much weight does each anchor text carry?
-Philip

Hi Philipseo – That depends on the attributes of the linking page like PR, authority, number of outbound links, number of inbound links, etc.

@Philipseo 194043 wrote:

Gary if I made a mess of your thoughts, please forgive me and set us right ” title=”” class=”bbcode_smiley” />

-Philip

Nope, you got it right – Cheers

@Philipseo 194043 wrote:

Hey Sipka,

Your english is pretty good for not being your native language, I wish I could say the same about my french.

Anyways I think what Gary was saying is that if you have on the same page 2 or more links that point to the same destination with different anchor text or 2 or more links that point to different destinations but use the same anchor text you are going to run into problems with the SE’s.

To use your examples
Page A has a link to Page B and Page C using the anchor text ‘Great Bingo Reviews’
or
Page A has 2 links to Page B using the anchor text ‘Great Bingo Reviews’ and ‘Play Free Bingo’.

In the SEs eyes who gets credit for which anchor text and how much weight does each anchor text carry?

Gary if I made a mess of your thoughts, please forgive me and set us right ” title=”” class=”bbcode_smiley” />

-Philip

Thanks Philip and Gary!

This made me thinking about the following scenario:

For example I have a page with the list of the bingo sites I promote, I have a subheader for the bingo sites’ name, a little picture, a little leading and a “read-more” like text with link to the bingo site review. To visualize it:

Bingo Site name
Blablablabla, little leading text about this bingo site… blablabla
Bingo site review>

Both “Bingo site name” (the sub-header) and the link called “Bingo site review” points to the same content, the detailed bingo site review. So basically you think it is not good? (Just like in blogs when you have the title, lead and read-more link of a blog post, just I don’t want to use the read more text, because then I will get to trouble by using the same anchor for different destinations.

What I’m doing here is bad too? I just want to make sure I don’t mess up my internal linkings.
Thank you for your help guys.

Links are not created equal, getting a link from a site with 1000 links from directories might be worth the same as getting a link from a site that has 1 links from a really high quality site like the New York Times. Just looking at backlink counts isn’t all that helpful, you need to look deeper into where the backlinks are coming from.