In that situation, do you think a better choice for the domain name would be:
The goal is to come up #1 in the SERPS for “blue widget”.
If bluewidgetz.com is available you might want it too for non plural searches… and more brandable and easy to remember cause its .com
people like to type “best X” and “free X” in to google etc a LOT, so you will get lots of organic search value as well as the SEO value associated with a self-seo’ing domainname.
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