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Link Sales

JohnV asked 1 year ago
I have frequently seen mention of penalising websites which purchase links.

How are search engines able to determine if a link had been paid for or not?

3 Answers
JackTen answered 1 year ago
Google automatically detects “odd” things. For example at the very beginning people could make a website with “gambling gambling gambling gambling gambling gambling” etc and get good results. Keyword stuffing etc.
Nowadays it’s more advanced but they still detect a lot of link sales. IE if your website is about garden hoses and you have a do-follow link to a bingo portal, on 1000 indexed pages… it looks su****ious.

JohnV answered 1 year ago
Sure. I guess my question is more in relation to links from one site of gambling related content to another.

heimdall answered 1 year ago
@JackTen 201172 wrote:

Google automatically detects “odd” things. For example at the very beginning people could make a website with “gambling gambling gambling gambling gambling gambling” etc and get good results. Keyword stuffing etc.
Nowadays it’s more advanced but they still detect a lot of link sales. IE if your website is about garden hoses and you have a do-follow link to a bingo portal, on 1000 indexed pages… it looks su****ious.

Does that mean that sitewide links are really bad now, I know they have been worth less than they used to be but didn’t know that they are now being penalised?