This is just a general interest poll (without options to choose from).
I’m looking for opinions from affiliates on what they would like to see Affiliate Programs give to them in terms of Competitions and Prize Giveaways?
Would you like cash? A new car? A holiday? etc. :highflyer
Input from everyone would be great.
i am sure i am not alone, may not be in the majority, but when i have a 50 in 1 chance to win something i like it a lot better than some random drawing that i am not privy to and, being a cynic, think that drawings always end up being an affiliate that the site wants to suck up to because they are their biggest client and some of us that only get 10-50 people a month for them are really small fish…
Also as a fairly new player in the affiliate game I would be more motivated to promote when i think I have a chance of winning something. If i see a prize of a car or something offered to the highest performing affiliate I immediately switch off as it is more than likely going to go to one of the big sites with loads of existing traffic.
Its far more effective and exciting to have a large number of acheivable prizes.
A 12K package with such a small audience is huge., especially since its somewhat tied to my skill AFTER qualifiying for the event (which isnt that hard to do)
For a lot of us poker is just 1 of dozens of industries that we promote.
I agree that having 1 big competition like a car for the top affiliate of the month is not the way to go. But I do like how casinoprofitshare did it, the more players you send the more tickets that you get into a draw. It gives everyone a fair chance based on performance. The top affiliate might not win but because of his performance he is given more chances. And no I am not just saying that because I won last months competition.
My favorite prize has to be trips but this will be dependant on the affiliate. Some affiliates who live in california or florida would care a lot less about a winter trip then someone in the northern us or canada.
But I do like how casinoprofitshare did it, the more players you send the more tickets that you get into a draw. It gives everyone a fair chance based on performance. The top affiliate might not win but because of his performance he is given more chances. And no I am not just saying that because I won last months competition.
Yeah, I like that approach too. It’s what Earn United are doing this month also.
The bottom line is really what the casinos themselves are trying to get out of this type of affiliate promotion. Are they trying to bring back formerly high producing affiliates ? In which case, offering personal deals and extra percentage revenue based on increased performance would be the best bet.
No need for affiliate competitions in this case – just emails and calls to the formerly high performing affiliates.
Are they trying to get affiliates who have signed up but never really promoted their properties to give them a strong push ? In this case, a CPA bonus for each new player would work. IE: As well as the 30% revenue share, we’ll give you $20 CPA for each new player in the next 30 days.
Are they aiming to get better placement on a wider range of websites, thereby increasing their brand awareness. In this case, a competition that rewards effort and success is the way to go. This would be several prizes – holidays are always good, cash, increased revenue share, bonuses for the most improved affiliates.
Prizes for the highest number of new depositors or the highest player value – these kind of things are always bad as they don’t incentivize anyone outside the really big performers to do anything.
Anyway, hope this helps in some way.
I also agree with Cartel, for the poker players, that AP freeroll to the WSOP is awesome! Also Ultimate Bet just did a $2500 one and Bodog just invited me to a $5k one…..I LOVE These, but if you’re not a poker player, those won’t do much for you either.
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