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Thanks for the question the27offsuit. Yes, there will be webcam images of the individual players instead of avatars. There are no webcam dealers just the players will have standard webcam size images of each player at the table. Players will be able to opt out of using the webcam at the tables in which case just their username will display. We will have some tables and tournaments that will require the player to use a webcam. The concept of individuals having video images opens many new exciting marketing possibilities and adds most of the dimensions that brick and mortar play have to online poker plus many more.
I have no doubt that this is the future of online poker. Poker is a game about people played with cards and our new poker room adds this element of bringing the actual player into the online game for the first time.
To the comparison of PSP 3 and JacksNQueens.com, I was comparing the idea that people often are eager to try new technologies and innovations so it is not surprising that we have players already signed-up. People want to be on the cutting edge and a part of what they see as the future.
Thanks again for the feedback, and let me say I have great respect for the work affiliates do and they are a central component of our marketing strategy. I appreciate this opportunity to have such an open dialogue and I welcome your questions and criticisms.
VP Marketing
JacksNQueens.comFascinating model – good discussion …
:hattip:A blurt of some points that I saw …
JacksnQueens vs PlayStation3.
One doesn’t actually have a product yet – the other is a multibillion dollar company with two previous models that were industry leading.The punters did not wait in line to sign up to receive a chit to have the option to eventually play on one …. they were waiting to buy a physical, existing product after two previous generations of runaway success.
Franchise ??
Well it’s not a franchise, because a franchiser provides :
– a qualified and exisiting product
– a well defined and marked exclusive territory
– a set of guidelines on running the operation.A franchise system actually has a quite a number of defined deliverables – then is not a franchise.
Affiliate
But it’s hardly a good deal for an affiliate either – you have to spend a lot of effort pre-marketing a poker-room that does not actually exisit yetr – and if you fail to deliver 250 players then you’re toast. Effort wasted.That is NOT an even deal.
If you want to play this sort sort of “slippery eel” deal then there needs to be some sort of agreement for the services rendered – either a monthly retainer – or a share of profits from the customers that WERE referred or something.
As the term appears to exisit at the moment then it would be called “highly predatory” … specifically confiscating customers brought in by the affiliate.
That deal is far too one-sided to be considered seriously by exisiting professional affiliates – because it is so far outside the norms.
Uniqueness?
Apologies to JacksQueens[/b] but I’ve never hear of you and have not visited the site – so this may be obvious – but can I ask what is the patented Unique Selling Proposition that attracts players to your (not quite running) poker room?I’m assuming that you do not have a “PlayStation3” waiting in the wings (by that I mean a product based on two generations of success) – so what is it that will make these players stop using their existing sites and migrate to yours ?
Webcams? Interesting – and it may appeal to a small segment of confident players but this is easily copied.
(and I won’t point out that probably 90% of the internet poker playters are nerds who would hate the idea of being seen while playing)
:lookarounBut that’s just candy-floss as I’m sure you’ve done your homework on this …
My main point really is ….
WHAT ABOUT THE REAL AFFILIATES ??
I run affiliate websites. I’m quite good at it. I get over 1.5 million gambling pages read per month.But I promote a number of different brands – and find that it is important to diversify my efforts this way in order to ensure a relatively regualar flow of cash.
Ignoring the $1,000 requirement (which simply does not seem to be justified as any sort of fee) I may be interested in promoting JacksnQueens
– after I’ve seen the software,
– after i’ve verified the licenses
– after I’ve made contact with the company and understood the planBut I’d be silly to make a sizable commmitment to a program that has a chance of failure (missing the target) …
Furthermore I doubt that I could get 250 people to be bothered to signup to a non-existant place – for example I’d be interested – but would wait for your launch rather than pre-register.
And I cannot be 100% sure that I could get 250 people in three months to sign up to ANY poker room – its possible but it would depend on a number of SEO factors around competition, your brand advertising (etc, etc, etc)
So I could not join this scheme.
So I ask you – What about REAL affiliates?Do you have any plan to work with the real internet poker world – who would surely be prepared to accept a lot less than a 65% MGR ?
Why on earth would you think that a model that has worked so well for so many poker rooms in your segment has no value at all?
Fascinating outlook .. but rather short-sighted IMO.
Game, set, match.
TheGooner wrote:Fascinating model – good discussion …
:hattip:A blurt of some points that I saw …
JacksnQueens vs PlayStation3.
One doesn’t actually have a product yet – the other is a multibillion dollar company with two previous models that were industry leading.The punters did not wait in line to sign up to receive a chit to have the option to eventually play on one …. they were waiting to buy a physical, existing product after two previous generations of runaway success.
Franchise ??
Well it’s not a franchise, because a franchiser provides :
– a qualified and exisiting product
– a well defined and marked exclusive territory
– a set of guidelines on running the operation.A franchise system actually has a quite a number of defined deliverables – then is not a franchise.
Affiliate
But it’s hardly a good deal for an affiliate either – you have to spend a lot of effort pre-marketing a poker-room that does not actually exisit yetr – and if you fail to deliver 250 players then you’re toast. Effort wasted.That is NOT an even deal.
If you want to play this sort sort of “slippery eel” deal then there needs to be some sort of agreement for the services rendered – either a monthly retainer – or a share of profits from the customers that WERE referred or something.
As the term appears to exisit at the moment then it would be called “highly predatory” … specifically confiscating customers brought in by the affiliate.
That deal is far too one-sided to be considered seriously by exisiting professional affiliates – because it is so far outside the norms.
Uniqueness?
Apologies to JacksQueens[/b] but I’ve never hear of you and have not visited the site – so this may be obvious – but can I ask what is the patented Unique Selling Proposition that attracts players to your (not quite running) poker room?I’m assuming that you do not have a “PlayStation3” waiting in the wings (by that I mean a product based on two generations of success) – so what is it that will make these players stop using their existing sites and migrate to yours ?
Webcams? Interesting – and it may appeal to a small segment of confident players but this is easily copied.
(and I won’t point out that probably 90% of the internet poker playters are nerds who would hate the idea of being seen while playing)
:lookarounBut that’s just candy-floss as I’m sure you’ve done your homework on this …
My main point really is ….
WHAT ABOUT THE REAL AFFILIATES ??
I run affiliate websites. I’m quite good at it. I get over 1.5 million gambling pages read per month.But I promote a number of different brands – and find that it is important to diversify my efforts this way in order to ensure a relatively regualar flow of cash.
Ignoring the $1,000 requirement (which simply does not seem to be justified as any sort of fee) I may be interested in promoting JacksnQueens
– after I’ve seen the software,
– after i’ve verified the licenses
– after I’ve made contact with the company and understood the planBut I’d be silly to make a sizable commmitment to a program that has a chance of failure (missing the target) …
Furthermore I doubt that I could get 250 people to be bothered to signup to a non-existant place – for example I’d be interested – but would wait for your launch rather than pre-register.
And I cannot be 100% sure that I could get 250 people in three months to sign up to ANY poker room – its possible but it would depend on a number of SEO factors around competition, your brand advertising (etc, etc, etc)
So I could not join this scheme.
So I ask you – What about REAL affiliates?Do you have any plan to work with the real internet poker world – who would surely be prepared to accept a lot less than a 65% MGR ?
Why on earth would you think that a model that has worked so well for so many poker rooms in your segment has no value at all?
Fascinating outlook .. but rather short-sighted IMO.
I thought this concept was that dealers and cards would be on webcam. You expect players to not only have webcams but want to use them and have this be the reason you are unique? This has spam abuse and all sorts of other problems written all over it. I don’t think you know your market very well. Your affiliate concept already proves that too.
New idea , Never know might work.
Only thing what happens when someone plays naked.
Or you get some strippers telling guys to transfer them $20 for a show.
Or how bout a drunk nut who starts playing with himself at the table.
You would have to have someone monitoring every single person online that uses a webcam , going to cost alot.
Note: Whats above was not a joke , or trying to be mean , but thats something for you to be aware of.
People wearing Party Poker hats, holding up signs with rakeback offers and all that jazz.
I agree Gooner this is a good discussion to have and thanks for the feedback.
Let me address your points.
The discussion of PSP 3 is about the idea that people are willing to sign-up or wait for many different things before they have seen the actual product. I was not comparing the two products specifically but rather responding to Dominique being surprised that people would sign up in advance of the launch. There are many other examples of this and to the extent that it happens is just evidence of interest in the particular product. People always like to be the first to try things they think are innovative or interesting.
Comparison to a Franchise: I didn’t make this analogy. Another poster made this comparison. There are some similarities but as you rightly point out in most franchise opportunities there are additional items that are provided.
Affiliate issues: It seems your point here is that you are worried about meeting the 250 player sign-up. Keep in mind these are just player registrations so no deposit is required. In addition we are giving away $20 to every player who signs-up during our pre-launch and beta-testing period. I have affiliates who are approaching 1000 registered users so I don’t think any affiliate who is promoting our site will have any problem reaching 250 in six months. As far as the deal being considered by any serious affiliates, well we already have several large well known affiliates that I am sure would be considered by your definition to be “real” affiliates.
JacksNQueens.com innovations: Our primary innovation is using webcams at the poker tables. We will just have to disagree about if people want to use it or not. Most new innovations are met with the same scepticism that you express here. It is always easy to take the position that anything new will never work. As far as people not wanting to be seen….have you seen all the people on the dating sites. We are primarily visual creatures so our technology which adds this basic human instinct fills the void that currently exists. As far as being easily copied or implemented…I don’t think so… otherwise the major players would have already tested this out.
What about Real Affiliates? Our program was designed with the “real” affiliates in mind. As the online poker industry is maturing it eventually comes back to the product itself. In the end it is not about the affiliates or the operators but about the players. If we had no new innovations and implemented the same affiliate strategy as other poker rooms why would you promote that, and more importantly why would players play there? We do have several innovations to include primarily the webcams at the tables. Our approach has been to create a poker room that appeals to players and to give them incentives and innovations to make them switch to our poker room. The affiliate program was designed to channel those players through our 250 core affiliates. The old affiliate programs were well suited to wide open market places and for those early poker rooms. Can you name any new poker room that has been launched in the last year or two that has been a huge success based on that old model? The second generation of poker rooms that will succeed will have to innovate in order to attract players.
Finally, to the27offsuit: Yes, there will be issues with behavior on the webcams. This is of course also an enormous marketing opportunity. There are the obvious adult oriented themes that can now be integrated such as being at a table with a stripper, or with a well known adult fim star. I think there will be a decent market for this type of thing at our private password protected tables and tournaments. There are also now direct marketing opportunities for a range of products as people wear t-shirts and hats to promote various products including sponsorship of individual players. There is also enormous growth in the general private table market as friends playing at private tables would much rather see each other than not. The private table online market is of course not dependent on how popular the poker room is. (Sounds like maybe a good idea for an affiliate to have a site devoted exclusively to arranging private tables and tournaments, I am sure a few already exist) Those are just some of the marketing ideas that having webcams opens up in this industry. It also will allow our eventual skins to have much more creative sites and promotions. How much more could a site like Naked Poker do if they had access to webcams at the tables? Or any site that wants to promote playing with poker professionals? Adding the visual element opens enormous opportunities.
Best regards,
VP Marketing
JacksNQueens.comAre you in a sect or something? I don’t mean to be rude but you seem to so one tracked on this that it is bordering on the ridiculous. The members of this forum ARE amongst the biggest affiliates in the industry and I can’t recall any of them agreeing with any of your points so you have a problem my friend. I agree that the webcam idea is a bit innovative if properly controlled but the original point is about the restrictions imposed by you relating to the 250 players or pay us $1000!!
Did it ever occur to you that the reason why you proudly appear to be so innovative in this regard is purely because all the other established poker rooms have already evaluated this plan and dismissed it because it didn’t work. Do yourself a favour, listen to the voice of the people who can make or break you, i.e us, and change this ridiculous plan and then you might, just might, have a chance with your poker room.JacksandQueens very interesting points.
these questions i ask are to get some info on the room , not trying to put it down,
Last question , no saying the webcams are great for marketing , would i be able to play on your site , and have your cam pointing to me wearing a shirt that would say sign up to “Insert poker room here” and get 20% rakeback , just visit soandso.com , and if not how will you avoid people using this.
the27offsuit, I am happy to answer any questions you might have. There will be some abuses of the webcams, both for marketing and for other reasons. We will monitor the tables, and we have behaviour codes that people can be kcked out for not unlike any other poker room. From a marketing point of view just about everything will be allowed except for probably the example you mentioned. Any direct solicitation of other players to play at a specific alternate site will be forbidden. However, if you are wearing a shirt advertising your affiliate website that would be fine.
I think once people begin to see all of the marketing opportunities available there will be many creative ideas brought to the table. Here is another example, with our team tournaments you could now have team Budweiser take on team Heineken with everyone wearing their appropriate logos. Just a thought.
heimdall, I appreciate your desire for us to modify our program. What exactly would you recommend that would be considered a reasonable commitment on behalf of the affiliates? I am always to open ideas and our main concern is that we have dedicated affiliates. We have simply used the 250 player registrations as a way to demonstrate this.
Best regards,
VP Marketing
JacksNQueens.comThere are the obvious adult oriented themes that can now be integrated such as being at a table with a stripper,
Mixing sex and gambling has been attempted by many. It doesn’t work. Specifically the male persuasion tends to operate below or above the belt, and can’t usually do both at the same time.
I suppose if you do that I will have to play – woman takes all!
I always get a laugh reading your posts, Dom.
Thanks for this morning’s lift :chearlead
ntaus
Dominique wrote:Mixing sex and gambling has been attempted by many. It doesn’t work. Specifically the male persuasion tends to operate below or above the belt, and can’t usually do both at the same time.I suppose if you do that I will have to play – woman takes all!
Nakedpoker for example that has been rogued at Casinomeister for not paying affiliates and players.
This is a fascinating thread. Kudos to jacksnqueens (a name would be helpful) for being open and responding to these posts. That in itself shows passion and commitment for what you are proposing. The top affiliates here have brought up several excellent points. For a novice webmaster who reads closely, it is invaluable. Not to mention the wit and humor that totally cracke me up.
Short-sighted or not, maybe or maybe not, only time will tell. I for one will be watching this site to see if this “unique” idea flies. I won’t sign up for your affiliate program but I do wish you the best. I hope to see you post here with a revamped affiliate program. I would like to request a name if I could be so bold.
Regards,
MojoOther than words, I am not sure what commitment YOU are making from your side.
You speak of a strong commitment but what exactly IS that commitment? You want us to commit resources to you… but we don’t know what we are getting exactly now do we?
That is paramount to buying a new pair of shoes without actually seeing them or trying them on – just promises of making me run faster.
The honest truth is that I think you are dealing with very succesful affiliates here. You are somewhat insulting them with these terms. The Biggest point is that you demanding a commitment to something that we do not know of and have not worked with you.
To be brutally honest as I read all of these posts I can’t help but to really believe that this is just a shady operation looking to take down a quick score from affiliates – unfortunately for you this is a pretty sharp group you stumbled into. Not to insult or belittle but I would never considering joining under these circumstances.
