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Thanks for all of the feedback on our affiliate program. Forums are often a good source of information and amusing pointed wit. The JacksNQueens.com affiliate program is different in both the fact that we offer the highest MGR available and have a real committment to our affiliate partners. One of the unique things that we have is that we do require our affiliates to make committments to our success by having at least 250 registered users in the first six months. If an affiliate doesn’t have the ability or at least the confidence to make this committment then the requirements are doing their job.
Given that the original poster received the affiliate information I can only assume that he wanted to be an affiliate but did not fill comfortable making a committment to JacksNQueens.com. Again, that is the point of having requirements, to make sure our affiliates are a good fit.
I would be happy to answer any questions any of you may have. I wish you all the best of luck in 2007.
Best regards,
VP Marketing
JacksNQueens.comThere Going to be just like stacks , a bullshit landing page , sign up a few big affiliates , get a few thousand email addresses then disappear.
Your charging people to be affiliates and your poker room does not even work yet .
Anyone want to wager that they never launch ?
John V.,
We are looking for dedicated business partners and that is why we require committments from our affiliates. The basic question you are asking is since most other affiliate programs are free with no committments why does JacksNQueens.com require committments from their affiliates? I think we should look at the free programs and ask the question why are they free? Most people would say that the poker room wants the advertising and so this makes sense. However, the reality is most affiliates do not produce much for their poker rooms and often are more of a cost and public relations problem for the poker room. How many times have you seen affiliates blast the poker rooms they are working with in these forums. Is that what you would expect from your business partner? Often times there is an adversarial relationship between the poker rooms and the affiliates, with the affiliates thinking they are doing a favor to the poker room by promoting them and the poker room thinking many of the affiliates are just wasting their time and are ungrateful for what the poker room does for them. Remember most things that are free are of little or no value.
So in the non-committment programs many people sign-up, a few make the effort to promote the site and they get all of the attention. Our philosophy is simple. Why should we have affiliates that are not committed to promoting the site? We are looking for business partners that want us to grow and prosper and want us to be dedicated to their success. Without this type of relationship both parties are wasting each others time and money. We expect our affiliates to invest in our success so THE AFFILIATE can make money. This isn’t a charity on either side.
And to the27offsuit, I am willing to make the wager that we will launch.
Thanks again for the feedback and I will see you at the tables.
Best regards,
VP Marketing
JacksNQueens.comWow
Good luck with this model.
JacksNQueens wrote:One of the unique things that we have is that we do require our affiliates to make committments to our success by having at least 250 registered users in the first six months. If an affiliate doesn’t have the ability or at least the confidence to make this committment then the requirements are doing their job.I think you are missing the point. There are a lot of affiliates which would deliver far more than that – only would never deal with anybody that would actually stipulate it as a requirement. You are definitely missing out on a lot of good traffic with this attitude.
You should be paying the serious affiliate 1000 to have your cheese factory listed on thier sites lol.. The best part is you sound serious in your insane ramblings.
Too funny!
Affiliates are to pay for the privilege of spending their time building sites and getting them in the SERPS and buying ads and doing whatever all each individual does, without any guarantee of income unless they make even more money for the room. All this with no sick pay, no insurance, no retirement and – well, really absolutely nothing except getting a share of the money they make for the poker room.
Try to get a brick and mortar salesforce to agree to that.
Well, you do have door to door sales people still I think, and they do pay for the merchandise they sell, but then there is actual merchandise they can touch….
I would NEVER partner with a program that has so little regard for my work.
Kinda reminds me of our application this week to promote Bodog. They replied with a ‘considering your application’ e-mail, asking basically why we should be accepted and what we’d do to promote them.
I replied, cancelling the application.
It is funny though, how these people operate. Or try to.
Well, there are dozens of top affiliates here, making 10’s of millions of dollars a year in this business.
If you don’t think the marketplace has rejected your ideas, you don’t know a thing about the affiliate side of this business.
:banger:
Lets see – pokerstars the worlds largets room does not charge
Partypoker – which was the worlds largest room did not chargelooking thru all the top 10 rooms none of them charge,
Lets see how far you go without affiliates.
Honestly for me the 250 is no problem , i have sent more then that in a month to a large room , but your starting off on the wrong foot , and with a term like that there is no trust on your side and you will not have any affiliates or players .
Even if you do eventually launch , whose going to send you players , every affiliate forum i belong to people are laughing at you , for that moronic term.
Thanks again for the feedback. The main feeling I am getting is that some of you are offended that you should make any commitment to any poker room. It is mainly a business decision that you have to make as affiliates. As an affiliate I would look at the following things before I decided to promote any poker room:
First, do I believe that the poker room is going to be successful, either as a result of the unique nature of the poker room, and/or the promotional effort behind the product. If the answer here is that you don’t think the poker room will be successful then you can immediately rule it out.
Second, if you believe the room will be successful then you can evaluate the affiliate program. What is the upside potential for growth? What is the total compensation package? Here it is fairly obvious you pick the room with what you perceive as the best combination of growth and compensation package.
That is really all there is to it. Some people have almost an emotional reaction to our affiliate program because we require some commitment from our affiliates. Let’s look at an example: Let’s suppose that you decided JacksNQueens.com met the first test and you were evaluating our affiliate program with another new poker room that you also thought passed the first test. Let’s say that the other poker room offered a traditional program of 30%MGR and was free with no commitments. Let’s say you expected to produce $10,000 in rake at either of the poker rooms. So the choice is between poker room 1 where you would earn $3,000 that year or JacksNQueens.com where you would earn $,6,500 (our MGR IS 65%) with the difference that you had to bring at least 250 registered users to JacksNQueens.com. Aren’t your own internal goals for any poker room you promote to at least send 250 registered users to the site? Would you really give up $3,500 because you had to make a small upfront commitment of players? Even if you had to pay $1,000 to join you would still be better off.
Some of you are under the impression that ours is the only poker room that has commitment requirements. Bodog, Pokerstars new affiliate program, and a variety of other programs have either maintenance requirements or internal unpublished requirements to become an affiliate. This trend will continue to grow as it makes sense for poker rooms to concentrate on affiliates that are willing to actively promote their brand.
Specifically to Dominique’s point, I think this is often the perception of some affiliates, that the poker rooms are providing nothing of value to the affiliate and it is like an act of charity for the affiliate to support the poker room. If you take the perspective that we have at JacksNQueens.com that we are business partners with our affiliates then both sides get the best of each other’s efforts. There are real costs with maintaining and acquiring affiliates and real costs with promoting a poker room. By limiting our program to 250 primary affiliates we force ourselves to be dedicated to their success. We can’t simply just go out and find someone else, we have to have our affiliates succeed. That kind of dedication is what as affiliates I think you should be looking for.
Best regards,
VP Marketing
JacksNQueens.comJacksnQueens we are used to the casinos paying us not the other way around.I would like to own a casino too , maybe i should try to get all the CAP members to pay me 1000.00 each for the privledge of promoting my casino then use their money to buy it .Wow that is a great idea, any takers? My kids will appreciate it greatly :popcorn:
I don’t have any problem with Bodog or anyone setting criteria for affiliate selection. I have criteria for poker/casino/bingo selection too.
Yes, I always have considered it a privilege for any property to be listed. They have to meet several criteria, such as a clean track record with players as well as affiliates, decent payment structure, willingness to work with affiliates, decent T&Cs, promotions that fit my player profile etc etc.
If there is a new program that looks good to me and has no proven record, why on earth would I move a proven earner out of the way to make room for them and on top of that pay for the privilege?
Quite the opposite, I would expect to be paid a placement fee equal to or greater than the income from the present occupant, and that only if I am not really happy with the present occupant for some reason.
You have that thing totally topsy turvy.
The way you see it, a bill board company would have to pay you for the honor of publishing your ad.
I can see the logic behind the thinking with this method from a business perspective. It’s not uncommon to have a franchising situation in other markets, which this is loosely based on, but I don’t think personally the approach fits with the online gambling landscape, simply because there is already a defined path.
It’s like the first online casino to ditch sign-up bonuses. No-one wants to do it even though it will save a lot of time and hassle, because they *might* find themselves at a significant disadvantage.
