The lottery niche can be considered as a part of a bigger market – online gambling. Even though taking part in a lottery isn’t exactly gambling, you’re still spending money in hope that you can get a lot more back if you just happen to win.
Of course, the odds are not stacked in players’ favor. Therefore, the main difficulty lottery affiliate sites need to tackle is the issue of trust.
The first step that every affiliate should take is choose a quality theme for their WordPress affiliate site that will convey the site’s trustworthiness and credibility.
Having too many flashy elements on a lottery affiliate site isn’t a good idea. A quality site targeted towards such a niche should be clean, use safe colors, clear typography, and be available on multiple devices (including smartphones).
A great place to start searching for such a theme is Flytonic.
Flytonic is a company offering a custom-made theme framework meant especially for gambling affiliates. It’s optimized to support poker sites, casino, sportsbook, bingo, and many other sub-niches, including lottery.
Some of the features Flytonic has to offer:
- Built-in SEO options.
- Flexible content areas with modifiable sidebar widths.
- Banner management system to make your promotion easier.
- Custom theme options available through an easy-to-use interface.
- Child themes with unique designs (to fit your site’s purpose).
- Review page templates.
- Multiple layouts.
- Videos and forums support.
- Customization possibilities.
The main strength of Flytonic is that you don’t have to spend hours tweaking your site by hand. You can simply use one of the pre-made solutions and quickly adjust it to fit your requirements.
Flytonic offers a handful of plans and pricing models. If you’re a new customer, you can choose one of two:
- Flytonic theme framework: $135.
- Flytonic theme framework + child theme: $175.
Apart from Flytonic, you can also go to ThemeForest, which offers an interesting selection of themes of their own.
Here we’d like to point out a specific mobile theme that might be a good addition to your main theme run on Flytonic.
These days, more and more people use mobile devices to access the web. You are only ready to monetize such traffic if your site has a mobile-friendly theme.
This theme can be used parallel with your standard theme and presented only to mobile users.
Some of the features:
- 8 color schemes,
- 43 social media icons,
- built-in Twitter implementation,
- collapsible multi-level menu,
- 2 widget areas,
- Google Analytics integration,
- easy further customization (PSD files included).
The regular license is $25, which makes this theme affordable for everyone.