PUTTING ON THE RITZ PKR Poker lays on a night of glam, glitz and celebrity in London Jez San's burgeoning PKR.com online poker company scored another marketing coup over the holiday weekend when it laid on a night of glam, glitz and celebrity by hosting an afterparty for the attendees of the Professional Footballer's Association Awards. The initiative is another interesting involvement by an online gambling company in events in the wider sport and entertainment worlds following Full Tilt Poker's recent marketing partnership with the World Series of Golf (see previous InfoPowa report) Held in London's plush Albannach restaurant in Trafalgar Square, the PKR.com team served up fun poker and casino room action for the star-studded guest list. Celebrations continued well into the wee small hours of the following morning at the invite-only after party. The blackjack and roulette tables, along with a private poker room were extremely popular, with prizes ranging from free cash to spend at PKR Casino.com to personalised, luxury poker-chip sets. Partygoers at the bash included high profile Premiership stars Micah Richards, Jermain Defoe, Carlton Cole, Jimmy Bullard, Anton Ferdinand and the entire Fulham first team. There were also appearances from rugby legend Martin Offiah, as well as numerous celebs from the world of TV and music. PKR.com added to the glamour factor with their own spectacularly costumed ‘team’ of eleven beauties in PKR football kit. Lucky online regulars at the PKR poker website were treated to complimentary tickets, allowing some lucky football fans a golden opportunity to rub shoulders with some of The Beautiful Game's elite. Marketing Manager Erika Schwartz said, “It was a great evening and a fantastic opportunity to introduce our brand to some influential people as well as reward some of our loyal players”.