Oddschecker
If you don’t know Oddschecker, it’s a comparison site for betting prices. They’ve taken a different approach to Facebook, having created a video that shows people how to use their service. As far as content goes, they’re pushing out multiple tweets and Facebook posts every day, highlighting the content on their site that drives sports bettors toward the biggest events of the day. Surprisingly, there is little liking or commenting on their unique content.