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How To Drive Revenue & Traffic to Casinos

In order to result in players who convert by making deposits, affiliates need to understand how to drive revenue and traffic to casinos. In this slideshow, we’ll provide tips for generating affiliate revenue with gambling traffic.

Tip #1: Promote the Best Affiliate Partners

Sometimes no matter what you do, certain affiliate programs simply won’t convert while others will convert fantastically. Which factors determine conversion rates of a particular affiliate program versus another? The factors can be numerous. Here are just a few to give you an idea:

  • brand recognition by location
  • size and quality of deposit bonus offered
  • operator reputation
  • affiliate program tracking software integrity
  • efficiency of player sign-up process
  • operator software language availability
  • volume of readership without an existing account at operator
  • … etc

To drive traffic to casinos you must advertise for operators your players trust and will be willing to convert at. It can take some trial and error to figure out which programs convert and which fall flat on their face.