An excerpt from “How To Capitalize on the Hot New Social Casino Niche.” A streamed recording of the full webinar is available free of charge to CasinoAffiliatePrograms.com newsletter subscribers.
Been hearing about the hot new social casino niche but have no clue how to get started, the best markets and audiences to cover, let alone how much it’s going to cost you to dip your toes into the world of social casinos?
We thought so, and that’s why in our last free and live webinar, social casino experts Dan Berger of Blitzoo and Rachel Lazar of DoubleDown Interactive explained the social casino niche, why it’s growing, where it’s going and what it means for you as an affiliate.
Dan and Rachel covered:
- Distinction between real money gaming and social gaming
- Target audiences
- Marketing methods that work
- Forward looking conversion rates
- Best performing creatives/landing pages
- Average customer lifetime value
- Retention strategies
- and more!
Webinar attendees also had the opportunity to ask their questions directly to Rachel and Dan during the extended Q&A Session.
Dan Berger is the Director of Strategy & Analytics at Blitzoo. Dan’s background is in real money online gambling, serving most recently as analytics lead for Full Tilt Poker. Prior to that he worked at Bodog’s customer marketing arm, evaluating successful internal and affiliate driven player promotions.
Rachel Lazar has over 15 years of experience in direct marketing, including work on the launch of the Toys and Consumer Electronics Store at Amazon.com. She launched the RealNetworks/Rhapsody affiliate program which quickly grew to be one of the largest in the industry, and has launched and grown a number of online marketing channels for companies large and small. Rachel currently runs SEM, the affiliate program, and player insights at DoubleDown Interactive.