Been hearing about the hot new social casino niche but have no clue how to get started, the best markets and audiences to cover, let alone how much it’s going to cost you to dip your toes into the world of social casinos? We thought so, and that’s why we’re stepping into help.
In our next FREE and LIVE webinar, on June 25, social casino experts Dan Berger of Blitzoo and Rachel Lazar of DoubleDown Interactive will explain the overview of the social casino (aka casual games) niche, why it’s growing, where it’s going and what it means for you as an affiliate.
In addition to all of this, Dan and Rachel will be covering:
- Distinction between real money gaming and social gaming
- Target audience
- The benefits of social gaming for affiliates
- Marketing methods that work
- Forward looking conversion rates
- Best performing creatives/landing pages
- Average customer lifetime value
- Retention strategies
- and more!
Webinar guests will also have the opportunity to ask Dan and Rachel their questions in our extended Q&A session.
How To Capitalize on the Hot New Social Casino Niche [WEBINAR]
When: Tuesday, June 25, 2013 at 9:00 a.m. PST
Dan Berger, Director of Strategy & Analytics, Blitzoo
Rachel Lazar, Director of Consumer Marketing, DoubleDown Interactive
Duration: 60 minutes, including Q&A
About Dan Berger
Dan Berger is the Director of Strategy & Analytics at Blitzoo, an independent developer in the social casino space. Dan’s background is in real money online gambling, serving most recently as analytics lead for Full Tilt Poker. Prior to that he worked at Bodog’s customer marketing arm, evaluating successful internal and affiliate driven player promotions. He has also held various marketing and analytics roles outside of the gaming industry, including retailer lululemon athletica and ski-resort owner Intrawest.
About Rachel Lazar
Rachel Lazar has over 15 years of experience in direct marketing, including work on the launch of the Toys and Consumer Electronics Store at Amazon.com. She launched the RealNetworks/Rhapsody affiliate program which quickly grew to be one of the largest in the industry, and has launched and grown a number of online marketing channels for companies large and small. Rachel currently runs SEM, the affiliate program, and player insights at DoubleDown Interactive.