Affiliate marketing has become significantly more competitive in the last decade or so, and the online casino and sports betting space is no different. As a result, it’s becoming increasingly difficult to stand out and engage your target audience.
One of the ways to overcome this is to narrow your focus to a specific niche or topic. So instead of being a sports betting affiliate, be an affiliate for NFL sports betting. That same applies to online casino; instead of being an affiliate for all online casinos in the US, just focus on those in New Jersey.
Below, we talk through some of the key things to consider if you want to become a niche online gambling affiliate.
Picking a Brand Domain
The first thing you’ll need to do is to pick a domain for your brand. You’ll need to ensure that the name you want is available, and it’s best to keep things consistent across all your social platforms.
The domain will need to be just as focused as your niche – freebetssportsbooks.com, NewJerseyFreeSpinsCasinos.com, etc – if it is to effectively engage your target audience.
Once you’ve chosen a domain, it’s a good idea to find a website hosting provider. Bluehost and GoDaddy are two options that many affiliates choose.
Having a Deep Understanding of Your Niche
Creating a niche affiliate business is no use if you don’t know much about the topic you are covering. It’ll be clear in the way you talk and write, and you’ll lose trust from your audience. You will also struggle to rank in the SERPs if you are not an authority on the subject.
You should have at least a better-than-average understanding of the niche you’re planning to focus your site on. If you have experience within the online casino sector, think about where most of your experience lies; you can pivot to something broader later.
You can always teach yourself if you don’t know much about a niche but would like to develop your understanding. Give yourself three to six months to absorb as much information as possible before launching your site.
Creating Comprehensive Content and Pages
Once you’ve decided on your niche and you’ve picked a domain to match, it’s time to start thinking about your content. You’ll need to go deep here, with informative guides and comprehensive pages to demonstrate your understanding and authority.
If you want to differentiate yourself further, you might also want to consider starting a podcast or YouTube channel in your niche. Both have the added bonus of potentially opening up extra monetization opportunities later down the line.
If you’re struggling with content ideas, look at what others in similar niches are doing. Then, you can borrow some of their tactics to enhance your own content.
Partnering With Brands That Align With Your Niche
When you’re established in your niche, more and more brands will want to work with you and in some cases, these will be brands that do not fit within small area of focus. For example, if you cover fast-payout sportsbooks and the brand in question takes ten days to pay out, they are not the right fit.
If you are to build trust with your audience, and actually deliver the sportsbooks and iGaming brands that meet their needs, working only with the brands that cover your niche is vital.