CasinoAffiliatePrograms.com recently hosted a live webinar titled “How To Defend Against Black Hat Techniques.”
This is an important topic for casino affiliate marketers. Black Hat SEO can present an enormous threat to your online business. Knowing what it is and how it might be used against you is the first step you can take toward protecting your business.
This webinar featured two SEO experts: Kay Schaefer, founder of KSOM.es, who specializes in improving search engine visibility using creative and unique link-building strategies, and David Naylor, owner of Bronco.co.uk, a search marketing and web development firm, who has a proven track record of success in highly competitive markets (like travel, finance, insurance and online gaming).
This webinar provides all the information you’ll need to know to identify and understand the underhanded actions of Black Hat practitioners. And, you’ll learn how to defend your websites against these actions.
Here’s what our experts covered in the webinar:
- What’s the true definition of black hat SEO?
- What strategies does black hat SEO use?
- How can you detect black hat activities?
- Examples of how black hat SEO might affect affiliate marketers in the online gaming industry
- A review of basic defense strategies against black hat SEO
In addition, this webinar was sponsored by iGB’s upcoming Barcelona Affiliate Conference 2011. It offered a sneak peek of this year’s panels and sessions.
An excerpt from the August 31 webinar. A streamed recording of the full webinar is available free of charge to CasinoAffiliatePrograms.com newsletter subscribers.
Stay tuned to the CasinoAffiliatePrograms.com blog for more information about our next free webinar for casino affiliate marketers.