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DiceArena Soon Available At Betfair

Fans of multi-player dice titles Shoot The Moons and Dice Hold'Em available on the DiceArena gaming network from Swedish developer and operator Jadestone Networks will soon be able to play them through Betfair.

The DiceArena gaming network was launched earlier this year and Betfair has become the latest operator to agree to join a list of distribution partners that already includes Bwin, NordicBet, PAF and Gala Coral.

Betfair revealed that DiceArena would be integrated onto its site after the summer while Jadestone stated that the move would see a ‘significant increase' in player liquidity levels.

"Betfair is very excited to reach agreement with Jadestone to offer their DiceArena platform to our two million registered customers," said Steve Ives, Managing Director for Betfair Games.

"Betfair prides itself on offering its customers choice, value and control and, by giving them access to the innovative multi-player table games offered through DiceArena, this will enhance the customer experience even further."

DiceArena recently won the Top Innovation Award 2008 from Gambling Online Magazine and sits alongside the GamArena skill games network and Championship Manager Online football management title from Jadestone.

"We are very pleased to announce Betfair as a future partner on the expanding DiceArena network," said Andrew Pegler, UK Director for Jadestone.

"We are proud of our existing partner portfolio and Betfair represents another top-tier operator keen to tap into our supply of next-generation multi-player games."