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Study Says US Players Experiencing ‘Marketing Fatigue’

Online gambling operators are overwhelming their customers with a tsunami of advertisements and promotions that, rather than engaging players, are actually sending them away. That's the conclusion of a recent study titled, Optimove 2023 Report of Players’ Preferences in iGaming Marketing, conducted by the US marketing firm Optimove. The study was conducted using a survey…

MGM Resorts Back on Track After Cyber Attack

MGM Resorts are getting back to normal after a devastating cyber attack severely impacted operations at its properties across the United States. Company officials say that the companies hotels are "operating normally" - which is mostly true. Some key components of casino resort life, such as ATMs and digital door keys, are not actually back…

Researchers Find Gambling Self-Regulation ‘Completely Failing’

A new study from the University of Bristol on gambling advertising during Premiere League matches found that industry self-regulation is "completely failing." Researchers found that a full 92 percent of gaming ads were not in compliance with advertising regulations as most of them were not clearly identifiable as gambling advertisements. The research was conducted over…

Victoria Regulators Tell Teams to Lay Off the Incentives

Gaming regulators in Victoria are warning local sports clubs not to enter into deals with sports betting operators that pay out cash for every club member who signs up. The incentive deals, which are commonplace in other countries, are strictly forbidden in Victoria where anti-gambling forces hold great sway, and could cause real problems for…

Ontario GC Bans Celebs and Athletes from Gambling Ads

If any Ontario sports betting operators are hoping to snare Jamie Foxx as a spokesman for their brands, they've got until February 28, 2024 to seal the deal and air the ads. That's because the The Alcohol and Gaming Commission of Ontario (AGCO) has banned the use of celebrity endorsements of regulated sportsbook beginning February…

Big 12 Hires Integrity Monitoring Service in Wake of Scandal

The Big 12 is hiring U.S. Integrity to monitor sports betting across the conference watching for irregular betting patterns and, more importantly, to insure that student athletes are not betting on their own teams. It's a case of closing the barn door after the horses have run out, since the league is already dealing with…

Iowa Gaming Officials Respond to ISU Betting Scandal

The Iowa State University football program's recent betting scandal, and subsequent criminal charges, is proving to be an another example of the dangers and challenges of regulated sports betting in the United States. Earlier this week, ISU quarterback Hunter Dekkers and three others were charged with a number of gambling-related offenses including tampering with evidence…