slotsaff has been a member of CAP since 2012, but has recently started to get more active in discussions, and offer his feedback when other members ask for reviews. That’s what being a member of this community is all about!
Kudos to you, William! Many members in this community appreciate you doing your part!
We caught up with him to learn more about his career in the business!
How did you get started as being an affiliate in iGaming?
I was a designer at various online gaming companies and saw the revenues made by affiliates. This was my inspiration to make some affiliate websites. I like playing slots online and thought it would be natural to write about something I liked and knew about. I have owned domains for over 10 years but never did anything with them. 3 years ago I decided to finally make a website (http://www.casinomanual.co.uk
What are your top traffic drivers, and how did you learn them?
My top traffic drivers are not plentiful – I rely solely on good design (I hope) and content. I’ve built up the websites from scratch and it’s growing organically. I kept reading about Panda and Penguin as well as sites being penalised for buying incoming links so decided to focus purely on content. This has been my strategy from the beginning which I am sticking to.
What factors do you look at when deciding on an operator?
The operators I promote have to have a good reputation, offer a good range of slot games and pay out their customers quickly. I focus on the UK market solely so tend to look at online casinos that advertise on TV, are licensed in the EU and provide a good service for players. Casinos that process cashouts in over 24 hours are not ones I tend to promote because, as a player, I like to be paid out in under 24 hours. There are plenty of reputable operators that fit the bill for my criteria so have promoted these on my websites.
What are your thoughts on legal standing of the online gambling industry?
The legalities in various countries has been something I have kept a close eye on over the last few years. I was working for a gaming operator when UIGEA hit so thought it was best to focus on a regulated market that I knew about – hence why I target the UK market. The UK market is probably the best in the world from a legal point of view as everything is in place for operators and affiliates to compete fairly.
What was the biggest lesson you learned in your years of being in this business?
The biggest lesson I have learned is that things take time. You need to focus on what you’re doing and not expect to get results overnight. Patience is key as well as accepting that things will take a little time to work. As I’ve mentioned, I rely solely on content so the traffic/commissions have been growing slowly from the beginning. I would like things to move faster though but know I am doing things correctly – this will prove fruitful long term I hop