Expect a media storm around yesterday’s announcement that a new bill to regulate online poker has been introduced into the U.S. Congress. Over the past year, the mainstream media has focused more and more on the economic benefits of regulated online gambling, and with Harry Reid’s much-publicized last-minute attempt to get a bill passed last…
For the second consecutive year, leading online gaming publication eGaming Review (EGR) has announced plans to rank the world’s “most powerful and influential” gaming affiliates. So, what’s the criteria for choosing those affiliates? The criteria is staying similar to last year, EGR explains, focusing on “monthly income and traffic, conversion from registrations to new depositors,…
Uncertainty is a fact of search marketing life: You have to live with constant updates and tweaks to the very formula your entire business relies upon. And that formula is based on one of the world’s best-kept business secrets: Google's search engine algorithm. But it’s also true that, in general, if you follow SEO best…
The Ace Revenue affiliate program has added another site to its roster of online gaming destinations. “Following the successful acquisition and integration of Slot Madness Casino by Acerevenue Group, Slotmadness.com has been fully redesigned and is ready for all affiliates to start promote,” Ace Revenue reps announced in a recent news release. Powered by RTG…
This month’s introduction of the next-generation iPad marked a new round of excitement over the possibilities of mobile gaming. Whether or not the iPad is even a mobile device is open to debate. It’s certainly not like other smartphones. “Many iPads aren't really being used as mobile devices, according to extensive research by Conde Nast,”…
When you're advising the recipients of your emails exactly what you want them to do, your call to action is the most important element in any marketing email you send. True, it’s not the only important element — subject lines and the database you’re using are also critical. But the call to action is in…
Sailing smoothly along its path to merge with Austrian online betting powerhouse bwin, Gibraltar-based PartyGaming has reported some positive and not-so-positive financial numbers recently. Summing up its 2010 performance, the company recently reported “a rise in full year underlying earnings” from €94 million in 2009 to €100 million last year, the Economic Times reports. "Revenues…
One of the world’s largest online gaming affiliate programs, Euro Partners, has been purchased by the one of the world’s largest online gaming software providers, Playtech, CasinoAdvisor.com is reporting. “The acquisition was made in a slightly roundabout way,” Mark Freedman explains in the CasinoAdvisor.com article. “Playtech founder Teddy Sagi owns PT Turnkey Services (PTTS), which…
“The world’s first and foremost online sportsbook,” Intertops, has launched its Free March Madness Brackets Contest, with a whopping $25,000 at stake. The March Madness NCAA tournament is a heightened time for sports betting activity in the U.S., and Interetops’ promotion can give affiliates even more marketing power. “Correctly predicting the outcome of 63 games…
In Illinois — one of the most populous states in the U.S. — the online business world has been up in arms about new affiliate tax laws that have led Amazon.com to withdraw its affiliate program from that state’s market. State lawmakers passed the legislation on March 10 that requires sales tax to be collected…
News in the iGaming and Sports Betting affiliate world moves fast.
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