One of the more successful televised poker tours, America’s Heartland Poker Tour (HPT) is entering its seventh made-for-TV season, and it’s picked up leading Internet poker room UB.net as a key sponsor. The HPT hits more than 100 million homes in the U.S. every week of the year, UB company reps note. That means that…
Mansion Affiliates network online casino Casino.com has announced a special Grand Prix tournament contest designed to give its VIP players the chance to win a vacation in Monaco for the 69th Grand Prix. The promotion is going on now, and lasts more than another full week to end on April 3. To qualify for the…
British Columbia Member of the Legislative Assembly (MLA) John Horgan is running for the premiership of the Canadian province, and he’s telling the media that, if elected, he’ll cancel B.C.’s newly regulated online gambling system, launched last year. Canada, particularly British Columbia, is far ahead of the United States in regulating online gambling. Canada’s PlayNow…
The lifecycle of a player is how long he or she continues to play at an online casino after first signing up. Casino affiliates typically get commissions based on the lifecycles of players they refer: the longer the player plays at a gaming site, the greater the commission earned by the referring affiliate. Needless to…
In all the talk about JC Penney’s recent SEO transgressions and the subsequent penalties and Google-related soul searching, the problems faced by fellow online retailer Overstock.com were just a bit overshadowed. But make no mistake: What happened between Overstock.com and Google should be noted as an important search marketing lesson. What happened? In February 2011,…
As we discussed earlier this week, PokerStars is going all out in its effort to open up the U.S. online poker market. The world’s most trafficked online poker site is backing legislation to regulate online gambling in Nevada, and now it’s announced a strategic partnership with land-based casino heavyhitter Wynn. The goal of that “strategic…
In what could wind up being a pretty big impetus to the online gambling world’s recent merger and consolidation drive, branded software game developer CryptoLogic has announced that it may be for sale. The Canadian-based company has said it’s “initiated a strategic review of its business that includes the possibility of an offer being made…
The last piece of regulatory approval for the pending merger between two of online gaming’s biggest brands, bwin and PartyGaming, now appears to be in place as Gibraltar has approved of the proposed partnership. PartyGaming is based in Gibraltar, so its new merger had to receive approval by authorities there. And on Wednesday, “the Supreme…
Online lottery gaming may not be the first term you think of when you consider casino affiliate marketing. But with steadily growing popularity, plus the marketing power to offer players direct access to hugely popular real-world, real-time lottery games like the U.S.’ Powerball and Mega Millions drawings, lottery affiliate marketing is quickly becoming an online…
The world’s first online gaming conference focusing on the French market kicks off tomorrow, as iGaming France hits Paris for two days of networking, education, and socializing. Starting tomorrow, March 25, and lasting through until the end of Saturday, iGaming France was produced by iGaming Business / iGB Affiliate, the same online gambling conference masterminds…
News in the iGaming and Sports Betting affiliate world moves fast.
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