What’s a “link wheel”, and what value does the concept have to search engine optimization (SEO) efforts in 2011? For starters, link wheels are defined a bit variously depending on who’s doing the explaining. But the basic, most universal explanation involves setting up a system of links to your main site using web 2.0, social…
As the last weekend came to a close, a long-standing international conflict also came to an end as the U.S. government finally closed in on Osama bin Laden, the Muslim leader believed to have orchestrated the September 11, 2011 bombings. Online sportsbooks offer odds for virtually any kind of major event, from sports to celebrities…
The biggest news in online gambling so far this year — and probably this decade — is the U.S. government’s shutdown of the four biggest online poker rooms serving the United States: PokerStars, Full Tilt Poker, UB.com and Absolute Poker (the latter two sites are operated by the same company, CEREUS). For affiliates, there are…
The online poker legal action in the U.S. has been the center of attention in the online gaming world for the past few weeks. And iGaming Business, the masterminds behind the gaming affiliate world’s most popular conferences, is offering affiliates and operators a chance to regroup and discuss these events: The upcoming iGaming Super Show,…
You’re not a beginner. You’ve spent some time and built a casino affiliate site that caters to a higher class of player, a more experienced gamer. Why? Maybe that’s the kind of player you are, so that’s the kind of player you want to communicate to. Or maybe it’s because you know that the lifetime…
It’s been two weeks since the U.S. Department of Justice kicked the world’s biggest online poker sites out of the United States market. A lot’s happened since then, but not much is known for sure about what the U.S. authorities plan for the future. As yesterday’s Casino Affiliate Programs Webinar highlighted, even online gaming legal…
As usual, when the news broke of the April 15 action of the federal government to shut down online poker in the United States, the Poker Players Alliance (PPA) was the first to spring into action. Within days of the announcements, the organization had rallied its 1.2 million members to “flood” Capitol Hill, the White…
One of the most talked-about and potentially most financially harmful consequences of April 15’s Black Friday online poker shutdown is the effect on poker’s biggest land-based tournaments. Most of those land-based tournaments are heavily sponsored and sometimes even fully funded by the world's biggest online poker brands, and those sites that are now shut out…
Stats shaving and player shaving -- the act of an affiliate program removing an affiliate tag from a player so that affiliate commission no longer have to be paid -- is one of the biggest problems facing the casino affiliate marketing industry. As we explored in a recent Casino Affiliate Programs Blog post, there are…
Internet poker is international, and most online poker rooms reflect that global gaming pool, despite all the confusing regulations each country throws up to tax or police the activity. So, even though April 15’s online poker shutdown by the FBI technically only blocked American players from those leading online poker sites — PokerStars, Full Tilt…
News in the iGaming and Sports Betting affiliate world moves fast.
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