It’s been a crazy six weeks for online poker as we've watched the U.S. government deliver blow after blow to our industry. Here at CAP, just as at many other sites, we’ve analyzed the situation and tried to figure out what the future holds. But what to the casual players themselves think? Do they realize…
Casino affiliates, like any other online marketer, have a lot to gain from social media, and especially Facebook, the social media site with the biggest membership and global reach. Last year, it was reported that, for the first time, Facebook was the most visited site online, even passing Google. Since then, the online blogosphere has…
Looking for a bright spot in all this domain name seizure madness? How about this: The igaming community seems to be coming together like never before. Land-based casinos are getting more involved with igaming issues, and more online casinos workers (and affiliates) are converging on land-based conferences to get together and sort out these issues.…
Paid marketing is the primary means of driving traffic for most online marketers. But in most countries, casino affiliates aren't allowed to do so. The UK is one of the few nations allowed to pay for online gaming ads on Google. That means UK players have more options for finding places to play, UK operators…
The big talk in UK online gaming circles is the sale of The Tote, the UK government-owned sportsbook that operates CAP Listed Program Totesport. Betfred and Sports Investment Partners are the two remaining bidders, and the value has been estimated at about £230 million by the Financial Times. “Betfred sees its bid as strong because…
One of the biggest balancing acts in online marketing is whether to give more focus to acquiring new customers, or retaining the ones you already have. How much does it matter? This customer acquisition versus retention debate has been going on for some time. The general idea is that marketers stand to earn a lot…
In the wake of the Black Friday online poker shutdown in the U.S., some states are seizing the opportunity to finally implement safer regulations for players. Nevada passes poker bill In a unanimous vote (!), Nevada’s state Assembly passed “a stripped-down Internet gambling bill” on Thursday, reports the Associated Press via Forbes. Yes, this is…
As Absolute Poker struggles for its existence after the loss of the U.S. market, many are wondering if the company will be able to let players withdraw their funds, despite an apparent agreement with U.S. regulators to do so. Full Tilt Poker players have yet to receive their payouts, too. PokerStars, however, has refunded some…
Yesterday, we looked at what the experts are saying about preparing your mobile site for search engine optimization (SEO). Today, we’re looking at the actual phone networks and online gaming rooms that affiliates can market to mobile players. Google more dominant “Recent studies show that somewhere between 10 percent and 15 percent of searches are…
Last week, we discussed the importance of the five basic elements of website building: Website Layout, Titles, Sitemap, Header Links, and Link Appearance. Today, we dive deeper into more website usability standards. Remember, the point is making your site as easy as possible for visitors to use and navigate, ideally improving your chances of winning…
News in the iGaming and Sports Betting affiliate world moves fast.
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