So there has been a little bit of panic recently regarding potential over-optimization concerns, and to be honest-- a lot of it has been much ado about nothing. There have been some cases where I have seen removing these over-optimization issues to be hugely beneficial but, that’s not all too common. For the most part,…
Code 1. Keep your code clean! – This tends to be one of my main headaches when working with affiliates. Because a lot of affiliates don’t always have the best development skills and probably don’t have a team to do it for them these issues crop up over and over again. Messy Javascript and CSS…
Whilst it is true that there are many similarities across countries and markets, there are one or two specific idiosyncrasies that makes link building in the UK a little bit different to other markets. A lot of them do relate more to baiting for links rather than building them in the old-fashioned sense of the…
After returning from giving a speech on brand loyalty at the EGR Subscriber's Forum last week, I began to think of ways in which we could apply some of those points to affiliates. Whilst all of this may not be foolproof, there's a lot we can learn from what works in other aspects of marketing…
Much like Panda, the Google Penguin update has caught a lot of people by surprise. Interestingly enough it seems that it really is only the worst offenders that have been caught out, or those unfortunate enough to have been hit by a negative SEO campaign recently. If you’re doing this sort of link building; stop…
It should be noted that right from the off certain niches in the gambling sector will not have to resort to these sort of tactics and will probably be able to generate social mentions a lot more easily than others, most predominantly Sportsbook. When it comes to link building, I always tell people to tie…
We’ve heard an awful lot about Author Rank and the Link Apocalypse in recent weeks. The fact of the matter is that this is going to massively impact the gambling affiliate sector more than most in the online world. Whether we like to admit it or not we are in an industry where a lot…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
