Poker Party – One generalization about mobile players that’s safe to make is that they want to play right now. What they don’t want to do is to download another app in order to achieve that goal.
Any mobile website that requires an additional download, like this one from Party Poker, is just begging players to move on down the line.
Remember, mobile players are frequently multitasking (even if the “multi” part is watching television and playing poker).
So don’t put up hurdles, like additional downloads, that distract their limited attention.