Infographics: Why They Fail For iGaming
Infographics are big on the web of today. And we mean, very big. They are actually so big that at the current growth rate, in the year 2158 infographics will be 90% of the entire web content.
Of course, the above piece of insight won’t take place in the real world, as there is always some new trend that emerges and takes over the web. Nonetheless, it does put the popularity of infographics in perspective.
So why haven’t we seen any gaming infographics that went truly viral? Don’t infographics work for iGaming at all? If you’re an affiliate, casino programs haven’t fared too well with infographics.
The problem is execution. Or more accurately, the mistakes done while going through each step of the infographic creation process.
It’s a fact that not all markets or niches are interesting enough to be able to carry the infographic (so to speak) on their own.
For example, if we take the niche of celebrity gossip, it’s so interesting and eye grabbing by itself, that as a content creator, you don’t really need much of an unique angle to make your new infographics interesting.
Online gambling, however, is a bit boring. And it certainly isn’t something you’d talk about by the dinner table with your friends or relatives… Therefore, it needs a unique angle.
Whenever creating an infographic, start by researching and coming up with an angle that can be interesting for the regular viewer, and not only something that the most hardcore iGaming enthusiasts will enjoy.
Here’s an example of an infographic in one of the boring niches:
Data to Support the Angle
The job of data in infographic creation isn’t to take over the whole piece and become the main element on its own. Data, much like the issue with some niches described above, is boring. And if you have a boring niche and a lot of boring data then it’s the perfect recipe for failure.
The whole difficulty in infographic creation is to use enough data to make the infographic trustworthy and believable, but at the same time, to leave some space for the whole product’s angle and unique voice/message.
A good thing to do is to pick just a handful of crucial pieces of data that you want to create your infographic around and that are in tune with the angle. Then get a small graphic created for each such piece, so you can emphasize its meaning and make it un-boring.
Stats are complicated, especially if they talk about some numbers-centered aspect of iGaming. What a quality infographic should achieve is take this complex concept or data and make it easy to grasp by clever use of graphics and text.
The best thing about this is that you don’t need fancy graphics to achieve this goal. Take a look at this extremely popular infographic on coffee drinks:
Making infographics and gambling work is, like most things, all about execution and noticing the things that matter (purpose and angle) among the great deal of things that don’t (like graphics and abundance of stats).
What’s your experience with infographics vs. iGaming?