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Credo, a¬†socially-conscious cell phone company, donated money to a number of charitable causes every time someone signed up to their plans, but this wasn’t properly conveyed in the first version of the landing page.

When SiteTuners redesigned the page, they included the logos of the charitable causes in order to establish trust.

Question 5: Which version had the higher conversion rate?

  1. First website
  2. Second website

Credo website, before

Credo website, after SiteTuners redesign


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