How To Get Your Affiliate Manager To Like You
The focus in your affiliate marketing relationships is often about qualities to look for in an affiliate manager. But what about the other way around? What can affiliates do to create a better image and be more attractive to managers?
Having affiliate program management on your good side is never a bad idea. A quality relationship can lead to preferential revenue deals, faster response time when organizing promotional materials, and candid feedback to help you stay ahead of the curve with your business.
Here are some tips for how to get your affiliate manager to like you:
1. Answer emails quickly. Nothing is more annoying for an affiliate manager than dealing with an affiliate whose priorities seem to lie elsewhere. They want to make money and so should you. Don’t let email response times slip to unreasonable lengths.
2. Be honest about your site(s). Give accurate depictions of traffic levels and how much interest you anticipate certain promotions to generate with your readers. Affiliate managers would rather deal with a straight-shooter than someone who continually over-promises and disappoints.
3. Maintain a cooperative attitude. Affiliate managers cannot stand affiliates whose attitude seems to be predicated on grabbing every last dollar in sight and no concern for anyone else. As an affiliate, you are part of an affiliation with the sites you advertise for. That means you have their back and they have yours. Stay upbeat about ways in which you can work together towards a common goal and it will benefit you more in the long run.
4. Be a professional. Being on friendly terms with your affiliate manager – maybe the two of you had some drinks together at a recent affiliate conference – does not give you a green-light to start treating them like an old fraternity brother. Use good grammar in your emails. Strive to maintain a professional demeanor at all times. Remember, they have bosses looking over their shoulder. If that isn’t the case for you, at least respect their need to keep things operating at a professional level.
5. Keep your site updated. Affiliate managers constantly have an eye on the sites plugging their brand. You might think things are running smoothly in the partnership, but if they see your site is outdated, especially with regards to information about their company, it will be a turn-off. Sometimes it can be hard keeping tabs on all of the latest news in the industry. That’s understandable. If you share that sentiment, ask your affiliate manager to keep you on your toes with all of the latest info from the brand they represent since staying relevant is of top importance to you.
6. Check in once in a while. If it’s been a few weeks since you have corresponded with a particular affiliate manager, they would love to hear from you! Drop them an email. This will help keep you in their mind and demonstrate that you value the partnership. You never know when that might come in handy.
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