However, for those who are new to email marketing, or are may be trying to figure out the recipe for success to implement email into their marketing strategy, what are the biggest challenges y’all are facing?
We’re running a poll right now and would love your input. And, for all of you email marketing gurus out there, any advice is absolutely welcomed!
Weigh-in on the poll and share your insights HERE.
#1. Subject Line, Subject Line, Subject Line – You could have the greatest product in the world with the most amazing email message and most compelling call to action, but if no one opens the email you will not make a dime. Also, with the internet service providers placing so much emphasis on interaction with messages versus traditional filters, you need your subscribers opening and clicking to build and maintain solid delivery and positive reputation. Of course following best practices when writing subject lines still applies, 50 Characters or Less, Avoid Filter Trigger words like FREE, and as always relevance to message.
#2 Test and Track Everything – This means everything, down to the time of day you send. Number of Characters and Key words in subject line, size of creative, text vs html creative, and Color of Call to Action Button to name a few. You never know what is going to result in a 10%-20% increase in performance, even something as simple as changing “Hello” to “Hey”.
#3 Always Have a Backup – As with anything in life, if things can go crazy they usually will, especially with email. Always have backups for everything, image servers, ip addresses, data servers, even back up email service providers. Expect the Best, Prepare for the Worst.
Hopefully as you all start to learn more and venture further into the labyrinth that is the world of email marketing these three lessons from an email veteran will keep you from falling into the same traps I did and keep you on the fast track to email success and riches.
For about 4 or so years, it was so frustrating to mail successfully, because either software problems, hosting problems because of the amount of mail going out.
Getting email addresses isnt the problem if you have the network of sites, and maintaining that list isnt too much of an issue as long as your software is good and you mail regularly (1-2 times a week).
Actually building up that initial database of emails can be a bit of a pain, but once its sizeable and returning – its a breeze!
Just needed to persist with it.
The biggest challenge in the effectiveness of the email marketing in my view is targeting your forecast and customers with highly relevant content.
So true! I think so many people come across this issue! I know one effective tip that can help is to survey your email audience to find out more about them and what it is they want from your email newsletter.
Anyone seen success with this?
Please login or Register to submit your answer