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what’s an acceptable bounce rate?

asked 1 year ago
Hi all.

is this one of those cyber-incest type things which nobody talks about but we all know exists?

10 years almost … I never heard of it. But I’m pretty uncaring about these matters until I’m forced with learning seo stuff. (my bad, I know).

……………..

I’ve got the highest bounce rate on the site that is the most professional looking.

I can say that because its the only one I have a professional banner on and though the rest of the site has been damaged by myself (fixing things don’t you know … then I couldn’t unfix what i did … sigh) but at one time it was designed by someone who if isn’t a pro … then I would argue since they are successful.

… anyway before I went and “fixed” everything even further …

thought I’d run some questions by you kind folks.

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what is an average bounce rate for a site?

assuming that’s too broad a question, if you assume that the incoming traffic is all getting what they want … content-wise, and taking into consideration that info you are providing has enough similar type advice/content pages that exist: for the surfer to have no qualms about returning to the SE and choosing a different site

then what do you feel is an acceptable bounce rate?

__________________________

when you want to make your bounce rate better …

do you redesign the whole site?

change the color?

take a different approach to the content?

something I’m missing?

thanks in advance …

6 Answers
splinterfree answered 1 year ago
acceptable is a bit of a relative word mate. i can tell you that our sites range from 50-75% bounce rate.

but these stats should be taken with a grain of salt. if a visitor clicks on a link to a casino on your home page and closes your site, would this be a bounced visitor? he potentially could be a converted client…

i’m actually not sure how exactly its calculated by google analytics.

AmCan answered 1 year ago
My largest site, a dictionary, is almost 10 years old, get’s 500,000 uniques a month.

I have a bounce rate of 63%. 81% of visitors are new/firsttime and 17.5% direct traffic.

my other older, “large” sites get similar numbers

Dominique answered 1 year ago
@splinterfree 174531 wrote:

but these stats should be taken with a grain of salt. if a visitor clicks on a link to a casino on your home page and closes your site, would this be a bounced visitor? he potentially could be a converted client…

Splinterfree hit the nail on the head.

What these figures mean all depends on the type of site and visitor you have.

If you have a lot of repeat visitors, they may have bookmarked the exact page, come in, click and leave.

If you have visitors from the SEs from long tail keywords, they hopefully land exactly where they find what they are looking for, click and leave.

If you have a great navigation that takes people to very specific info at a glance, they will come, click and leave.

A high bounce rate can mean two totally opposite things – either your site is so specific that people can find their item instantly and click and leave, or the site is so ugky or confusing or whatever that they come and leave instantly without clicking.

Time on site gives a little better info, in two seconds you can hardly click, in 10 seconds you can if you land where you want to go.

Anonymous answered 1 year ago
thanks for clearing much up for me.

so a good rule of thumb then is if you’re bounce rate is high but they don’t stay long … you’re probably losing them to not liking the look /navigation of the site.

but if the bounce rate is high and they’ve stayed at least long enough to locate a specific link and click on it … as Dom mentioned perhaps 10 seconds. … then it could be a good thing.

that sound right?

I guess this is stuff you all learned in 101?

I don’t think my old stats even told you about a bounce rate. this google analytics is amazing.

thanks again all.

Dominique answered 1 year ago
I read a lot of stats, and they all totally disagree with each other, lol.

I take google analytics as one piece of the puzzle, and not as sole and true stat.

Anonymous answered 1 year ago
yes I noticed google’s stats sometimes contradict themselves.