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PPC Conversion rate?

Vincent asked 1 year ago
Hi All,

I would like to know generaly what sort of convertion rate you all obtain from a PPC ad placement promoting a casino directly (ie. not through a gambling portal).

I am planning to start doing ppc ads on google and overture and working out budgets and all.

<span title=” title=”” class=”bbcode_smiley” /> Vincent

7 Answers
Anonymous answered 1 year ago
Hi,

I can’t answer that but I can tell you IMHO it is an unwise decision to send traffic straight to a casino because
1. they know where it came from and can afford to outbid you, and many will do just that
2. I sell my site; not the casinos. The casinos know this so I am, or should be; in the back of their mind that they need me to get these players; not that they need to know where I got the traffic.
3. As soon as that player leaves your site, or in this case; ….
well you’ve just lost that player forever unless they sign up because they have no way of returning to a site that doesn’t exist.

I’m not sure I could make a decent income just sending straight to the casinos. I tried it once a long time ago; and though it certainly inflated the amount of hits sent, it didn’t really help all that much in the profit column.

and that was 3 years ago. I shudder to think of costs nowdays to do what you’re talking about. – and be able to buy decent traffic. (hint- the other kind doesn’t convert- period! Don’t let anybody kid you, you will be sorry if you buy cheap traffic).

If you do decide to go that route; take a good hard look at the places where you are sending your traffic. Most casinos do a poor job of selling themselves in my opinion. They slap a $50 bonus across the front of a lot of pretty flashing lights and think they are going to be good enough; because the site isn’t the casino.

but they need to have a page that makes your surfers beleive they would be foolish to pass this casino up. How many of them made you feel that way?

my 2 cents.

Breakfastman answered 1 year ago
great post bb1webs!

right on the spot

Randy answered 1 year ago
I promote casinos directly and through my own sites.

When I promote a casino directly through a PPC engine, I generally see between a 0.5% and 1% conversion rate of 1st deposits vs. hits. Varies widely based on the keywords, and it varies widely based on which casino I’m promoting.

I have experienced casinos outbidding me on keywords, but I’m not surprised at that.

I agree with BB1 though, and if I ever get to a point where I have a high level of confidence in my websites, I’ll start moving more in the direction of sending traffic only to my own portals.

Vincent answered 1 year ago
Thank you, great response indeed.

But now, assuming that I drive the traffic from, let’s say Google ads, to my portal and not to the casino directly.

In your opinion on 1000 clicks – what would be the percentage on visotors converting to depositors?

Any percentage/figure?

(PS: I know I know … it’s a hard one. )

<span title=” title=”” class=”bbcode_smiley” /> Vincent

Randy answered 1 year ago
Same answer as before–between 0.5% and 1%. On 1000 clicks you’re looking at 5 to 10 first depositors.

I think that’s a pretty safe bet on almost any product you’re selling through a PPC if you’ve got a well-written, professional looking destination page. I think if you err on the side of being conservative when you’re making your projections, you’ll be allright.

Hope that helps.

Originally posted by Vincent
Thank you, great response indeed.

But now, assuming that I drive the traffic from, let’s say Google ads, to my portal and not to the casino directly.

In your opinion on 1000 clicks – what would be the percentage on visotors converting to depositors?

Any percentage/figure?

(PS: I know I know … it’s a hard one. )

<span title=” title=”” class=”bbcode_smiley” /> Vincent

Anonymous answered 1 year ago
thanks Breakfast.

Anonymous answered 1 year ago
This bit is pretty obvious, but may be overlooked.

Go for key phrases that aren’t highly sought after – and use a lot of them! That way you pay a fraction of the cost per click, it’s still very targeted, and you still get lots of hits.