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Google Factors

Randy asked 1 year ago
“Google’s order of results is automatically determined by more than 100 factors, including our PageRank algorithm.”

Would it be worthwhile for us to put our collective heads together to come up with the list of 100 factors?

Obviously, #1 would be Pagerank. Here are some others that I can think of:

1. Pagerank
2. Title tag text
3. Anchor text from inbound links.
4. Keyword density.
5. Alt tag text.
6. Broken links. (Google presumably penalizes for this.)
7. Anchor text in outbound links.
8. Hidden text. (Penalties.)
9. Text link navigation inside the site.
10. Fresh content.

Anyone else want to take a stab at this? Is this something someone else on the web has already done?

10 Answers
Randy answered 1 year ago
Having a sitemap is a suggestion Google offers too.

Maybe that’s #11?

Randy answered 1 year ago
I’ve been doing some searching, and I found this at the Search Engine Watch forum regarding Google’s 100 factors. (Maybe this will be helpful to some of us newer SEO guys…

This list so far:

Revised List

***************************************
# PageRank Algorithm
# Inbound Link Text
# Inbound Link URL
# Outbound Link Text
# Outbound Link URL
# Internal Link Text
# Internal Link URL
# Link Quantity Per Page
# Varied Inbound Link Text
# Link Title Tag
***************************************
# Keywords in <br /> # Keyword Density in <title><br /> # <title> characters<br /> # Keywords in <description><br /> # Keyword Density in <description><br /> #<description> characters<br /> # Keywords in <body><br /> # Keyword Density in <body><br /> # Keywords in first paragraph<br /> # Keyword font size<br /> # Keyword proximity<br /> # Keyword phrase order<br /> # Keywords in </p> <h1> # Keywords in </p> <h2> # Keywords in </p> <h3> # Keywords in <strong><br /> # Keywords in <strong> linked<br /> # Keywords in <em><br /> # Keywords in <em> linked<br /> # Keyword order<br /> # Keyword proximity<br /> # Keywords and stop words or symbols ordering and placement<br /> # Double Tag Use<br /> ***************************************<br /> # Linked Images Keywords in “alt” attribute<br /> # Linked Images Keywords “alt” Density<br /> # Keyword stuffing “alt” attribute<br /> # Image size Kb<br /> # Image size (1×1)<br /> ***************************************<br /> # Keywords in Domain Name<br /> # Hyphens in URL<br /> # Underscores in URL<br /> # Keywords in Folder Name<br /> # Keywords in File Name<br /> # Folder / File Access<br /> # https Exclusion<br /> # Domain Name Length<br /> # Domain Extension (.com.au / .edu.uk / etc)<br /> ***************************************<br /> # Database query time<br /> # Dynamic URL Query String Length<br /> # Keyword in Query String<br /> # Dynamic URL Session Id’s<br /> # Cookies<br /> # Parsing Variables<br /> # Variable Length<br /> # Last-modified headers or HTTP Headers<br /> ***************************************<br /> # Applied Semantics (Synonyms)<br /> # Keyword Stemming<br /> # Latent semantic indexing<br /> # Text Position in Relation to Top of Code<br /> # Copywriting<br /> # Duplicate Content<br /> # Content In Full Sentences<br /> # Vertical Indexing<br /> # Keyword Architecture (ie. relevancy to one another)<br /> # Spelling and Intentional Mispelings<br /> # All Caps (Yelling)<br /> ***************************************<br /> # Site Navigation Architecture<br /> # Code Validation<br /> # Page Size<br /> # Page Load Time<br /> # Page Freshness<br /> # Page Update Frequency<br /> # Table Depth<br /> # Frames<br /> # CSS<br /> # Scripts<br /> # File Type<br /> # Flash<br /> # Hidden Text<br /> # Tiny Text<br /> # Cloaking<br /> # Redirects<br /> # Legitimate Page (Not Doorpage / Equivalent)<br /> # Must Contain Sufficient Content<br /> # Automated Software Features (Web Position Gold)<br /> # Language Options<br /> # Human Interaction from Google (Penalties/Banned)<br /> # Lines Wraps <80<br /> # Age of Site (established)<br /> # Site Uses Adsense<br /> # Page Extension<br /> # History of 404 Errors<br /> # Dead Links<br /> # Inbound Link IP<br /> ***************************************</p> <p>Total=94</p></div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div> <div class="dwqa-answer-item" id="answer-343263"> <div class="dwqa-answer-vote" data-nonce="260c0074cf" data-post="343263"> <span class="dwqa-vote-count">0</span><br /> <a class="dwqa-vote dwqa-vote-up" rel="nofollow" href="#">Vote Up</a><br /> <a class="dwqa-vote dwqa-vote-down" rel="nofollow" href="#">Vote Down</a> </div> <div class="dwqa-answer-meta"> <span><a href="https://www.casinoaffiliateprograms.com/user-profile/antoine"><img alt='' src='https://www.casinoaffiliateprograms.com/wp-content/plugins/dw-question-answer-pro/templates/assets/img/default-avatar.png' class='avatar avatar-48 photo' height='48' width='48' />antoine</a> answered 1 year ago</span> <span class="dwqa-answer-actions"></span> </div> <div class="dwqa-answer-content">Could you explain what this might be if you understand it:</p> <p>‘Inbound Link IP’</p> <p>Thanks!</p> <p>Antoine</p></div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div> <div class="dwqa-answer-item" id="answer-343264"> <div class="dwqa-answer-vote" data-nonce="260c0074cf" data-post="343264"> <span class="dwqa-vote-count">0</span><br /> <a class="dwqa-vote dwqa-vote-up" rel="nofollow" href="#">Vote Up</a><br /> <a class="dwqa-vote dwqa-vote-down" rel="nofollow" href="#">Vote Down</a> </div> <div class="dwqa-answer-meta"> <span><a href="https://www.casinoaffiliateprograms.com/user-profile/Classics"><img alt='' src='https://www.casinoaffiliateprograms.com/wp-content/plugins/dw-question-answer-pro/templates/assets/img/default-avatar.png' class='avatar avatar-48 photo' height='48' width='48' />Classics</a> answered 1 year ago</span> <span class="dwqa-answer-actions"></span> </div> <div class="dwqa-answer-content">Volume of links is still #1, though less so than last year.</p> <p>The difference between internal anchor text and external anchor text isn’t meaningful enough to mention them separately.</p> <p>I believe ‘Inbound Link IP’ refers to the IP of the page offering the link, and whether it is shared with other links or with the target site.</p></div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div> <div class="dwqa-answer-item" id="answer-343265"> <div class="dwqa-answer-vote" data-nonce="260c0074cf" data-post="343265"> <span class="dwqa-vote-count">0</span><br /> <a class="dwqa-vote dwqa-vote-up" rel="nofollow" href="#">Vote Up</a><br /> <a class="dwqa-vote dwqa-vote-down" rel="nofollow" href="#">Vote Down</a> </div> <div class="dwqa-answer-meta"> <span><a href="https://www.casinoaffiliateprograms.com/user-profile/arkyt"><img alt='' src='https://www.casinoaffiliateprograms.com/wp-content/plugins/dw-question-answer-pro/templates/assets/img/default-avatar.png' class='avatar avatar-48 photo' height='48' width='48' />arkyt</a> answered 1 year ago</span> <span class="dwqa-answer-actions"></span> </div> <div class="dwqa-answer-content"> <blockquote><p><i>Originally posted by Classics </i><br /> <b>I believe ‘Inbound Link IP’ refers to the IP of the page offering the link, and whether it is shared with other links or with the target site. </b></p></blockquote> <p>Yes I would agree …</p> <p>It has been known for a long time that Google will penalize for excessive linking between sites on the same IP … eg a user linking his own site or sites to each other excessively. A good example of this was the pile of crap that was the .mds!</p> <p>Thats a pretty exhaustive list and for the most part it’s based in common sense and knowledge of good web design which IMHO offers inherently good SEO!</p></div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div> <div class="dwqa-answer-item" id="answer-343266"> <div class="dwqa-answer-vote" data-nonce="260c0074cf" data-post="343266"> <span class="dwqa-vote-count">0</span><br /> <a class="dwqa-vote dwqa-vote-up" rel="nofollow" href="#">Vote Up</a><br /> <a class="dwqa-vote dwqa-vote-down" rel="nofollow" href="#">Vote Down</a> </div> <div class="dwqa-answer-meta"> <span><a href="https://www.casinoaffiliateprograms.com/user-profile/Kevin11"><img alt='' src='https://www.casinoaffiliateprograms.com/wp-content/plugins/dw-question-answer-pro/templates/assets/img/default-avatar.png' class='avatar avatar-48 photo' height='48' width='48' />Kevin11</a> answered 1 year ago</span> <span class="dwqa-answer-actions"></span> </div> <div class="dwqa-answer-content"> <blockquote><p>It has been known for a long time that Google will penalize for excessive linking between sites on the same IP </p></blockquote> <p>This is more or less accurate. I’ve tried using unique but similiar IP’s for each domain and it seems that even this may be setting off flags with Google at times. The best bet is to have a unique C block for each domain if you want the maximum backlink credit for cross linked sites.</p> <p>Still seems that backlinks is king regardless of on-page SEO work. While page content helps, links are still king…</p></div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div> <div class="dwqa-answer-item" id="answer-343267"> <div class="dwqa-answer-vote" data-nonce="260c0074cf" data-post="343267"> <span class="dwqa-vote-count">0</span><br /> <a class="dwqa-vote dwqa-vote-up" rel="nofollow" href="#">Vote Up</a><br /> <a class="dwqa-vote dwqa-vote-down" rel="nofollow" href="#">Vote Down</a> </div> <div class="dwqa-answer-meta"> <span><a href="https://www.casinoaffiliateprograms.com/user-profile/blackhawk"><img alt='' src='https://www.casinoaffiliateprograms.com/wp-content/plugins/dw-question-answer-pro/templates/assets/img/default-avatar.png' class='avatar avatar-48 photo' height='48' width='48' />blackhawk</a> answered 1 year ago</span> <span class="dwqa-answer-actions"></span> </div> <div class="dwqa-answer-content">What is a “C” Block?</p> <p>thanks,<br /> B</div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div> <div class="dwqa-answer-item" id="answer-343268"> <div class="dwqa-answer-vote" data-nonce="260c0074cf" data-post="343268"> <span class="dwqa-vote-count">0</span><br /> <a class="dwqa-vote dwqa-vote-up" rel="nofollow" href="#">Vote Up</a><br /> <a class="dwqa-vote dwqa-vote-down" rel="nofollow" href="#">Vote Down</a> </div> <div class="dwqa-answer-meta"> <span><a href="https://www.casinoaffiliateprograms.com/user-profile/blackhawk"><img alt='' src='https://www.casinoaffiliateprograms.com/wp-content/plugins/dw-question-answer-pro/templates/assets/img/default-avatar.png' class='avatar avatar-48 photo' height='48' width='48' />blackhawk</a> answered 1 year ago</span> <span class="dwqa-answer-actions"></span> </div> <div class="dwqa-answer-content">Site Uses Adsense</p> <p>this helps?</p></div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div> <div class="dwqa-answer-item" id="answer-343269"> <div class="dwqa-answer-vote" data-nonce="260c0074cf" data-post="343269"> <span class="dwqa-vote-count">0</span><br /> <a class="dwqa-vote dwqa-vote-up" rel="nofollow" href="#">Vote Up</a><br /> <a class="dwqa-vote dwqa-vote-down" rel="nofollow" href="#">Vote Down</a> </div> <div class="dwqa-answer-meta"> <span><a href="https://www.casinoaffiliateprograms.com/user-profile/Kevin11"><img alt='' src='https://www.casinoaffiliateprograms.com/wp-content/plugins/dw-question-answer-pro/templates/assets/img/default-avatar.png' class='avatar avatar-48 photo' height='48' width='48' />Kevin11</a> answered 1 year ago</span> <span class="dwqa-answer-actions"></span> </div> <div class="dwqa-answer-content">For instance, if you get hosting that offers unique IP’s for each site, it will often look like this:</p> <p>66.197.89.117<br /> 66.197.89.118<br /> 66.197.89.119</p> <p>They are unique but share the “89” as a C block.</p> <p>Ideally you would want each one to have a unique C block number to not flag the SE’s over cross linking.</p> <p>An example would be:</p> <p>66.197.89.117<br /> 66.197.90.118<br /> 66.197.91.119</p> <p>In this case it’s tougher to get nabbed for excessive cross linking.</p> <p>This is what I believe to be accurate but like any SEO related matter, there are lots of varying opinions.</p> <p>Regarding adsense, not sure if it does anything at all.</p></div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div> <div class="dwqa-answer-item" id="answer-343270"> <div class="dwqa-answer-vote" data-nonce="260c0074cf" data-post="343270"> <span class="dwqa-vote-count">0</span><br /> <a class="dwqa-vote dwqa-vote-up" rel="nofollow" href="#">Vote Up</a><br /> <a class="dwqa-vote dwqa-vote-down" rel="nofollow" href="#">Vote Down</a> </div> <div class="dwqa-answer-meta"> <span><a href="https://www.casinoaffiliateprograms.com/user-profile/blackhawk"><img alt='' src='https://www.casinoaffiliateprograms.com/wp-content/plugins/dw-question-answer-pro/templates/assets/img/default-avatar.png' class='avatar avatar-48 photo' height='48' width='48' />blackhawk</a> answered 1 year ago</span> <span class="dwqa-answer-actions"></span> </div> <div class="dwqa-answer-content">thanks!</div> <div class="dwqa-comments"> <div class="dwqa-comments-list"> </div> </p></div> </div></div> <div class="dwqa-answers-login"> <div class="dwqa-answers-login-title"> <p> Please login or <a href="https://www.casinoaffiliateprograms.com/wp-login.php?action=register">Register</a> to submit your answer </p> </p></div> <div class="dwqa-answers-login-content"> <form name="loginform" id="loginform" action="https://www.casinoaffiliateprograms.com/wp-login.php" method="post"> <p class="login-username"> <label for="user_login">Username or Email Address</label><br /> <input type="text" name="log" id="user_login" autocomplete="username" class="input" value="" size="20" /> </p> <p 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