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About to start $5000 campaign with Casale – advice plz!

owldeath2 asked 3 years ago
I’ve been running a successful AdEngage campaign for several years but have been wanting to try new PPC services, I’m looking at Casale Media at the moment.

The thing is, with AdEngage I’m currently getting an excellent 5cents per text ad click on run of the network, but the lowest Casale have offered me is 70 cents! Now it’s clear that the quality would be better as they are a far more professional outfit targetting very large well-known advertisers, but I don’t think it will be this much better, only one way to find out I guess.

With Casale there will be a mixture of different ads – banners, pop-unders etc and the creatives will be mixed around to find the best converting one.

Any advice before I take this big step would be appreciated. – Is it a rip-off? – Will the quality be that much better? – Will the click fraud level be lower? – Why the huge discrepancy in price?

17 Answers
Greek39 answered 3 years ago
Perhaps both of you are right. I never have bothered looking into traffic programs, so I am no expert at that. I should look into one day soon, if my site ever get finished. I estimating now should be done around 2011 I hope. greek39

Webzcas answered 3 years ago
owldeath2 wrote:
greek: I’ve had success with ppc for over two years now – I like the fact I can control exactly how much traffic I get and not be at the mercy of search engine shuffling, as far as I can see every online business should have a paid advertising solution even just as backup – Google can flush you away at any moment.

Voodoo – you’re funny :rollover:

Definately agree with that. You always need a fighting fund available in case your serps dive bomb.

owldeath2 answered 3 years ago
greek: I’ve had success with ppc for over two years now – I like the fact I can control exactly how much traffic I get and not be at the mercy of search engine shuffling, as far as I can see every online business should have a paid advertising solution even just as backup – Google can flush you away at any moment.

Voodoo – you’re funny :rollover:

Greek39 answered 3 years ago
Man $5000.00 is a bit of cash to part with. I would invest the time to figure out everything on the net is free!!! I could make you a 30 second commercial in digital sound and quality that would blow you away for 1500.00. Keep your money greek39

voodooman answered 3 years ago
oldwealth–

I have had very bad experiences with these types of PPC campaigns because in the past I have tried everything at one time or another. I’ll make you an offer where you could actually get something for your money…

I have less and less time to operate all my sites and I find I can’t devote enough time to them, SO: Instead of wasting your 5K on bogus/crap PPC, I’ll sell you my site:Fast Payouts dot Com which earns about 1K per month alone for 10K. Yeah, you’ll have to come up with an additional 5K but your money won’t be wasted.

You’ll get a real site, increasing traffic and increasing income. A site that you can improve and grow.

PM me if you want to talk.

webber286 answered 3 years ago
Nothing wrong with using istockphoto, as a professional designer, I find there images can be just as good as getty, and they are less recognizable because they have only been used dozens of times rather than hundreds of times like gettys images.

As for Casale, I’ve never heard of them, but I would be wary of tossing $5,000 at something without knowing how well it would convert. If you have been successful at converting traffic thru AdEngage at a much lower cost, then why switch? Overall, I’ve seen PPC be mostly worthless, but have only tried smaller campaigns to test conversions, there is a ton of click fraud out there.

bingoadvantage answered 3 years ago
It just suggests that they are operating on the cheap.