Tarzan asked 3 years agoThose who want to do three way links do it because it makes sense to get one-way links to a site. Seems innocent enough at the start, because everyone is getting a one-way link, but what I see people overlooking is the distinct advantage the person who initiates the link exchange is getting. The typical 3-way linker will realize quickly they need a strategy. They are not randomly doing 3-way link exchanges, they are focusing the PR to their top sites. These sites are NOT giving off very much links to others at all. This is so they don’t split PR, and all the PR they gain from your link stays within their home page and interior pages of their top sites pushing them up the ranks.
For example: Let’s say I have the site: casino.com and it’s my #1 site. Clearly this make sense for me to have all incoming 3-way link exchanges come into this site.
Now, I have to give a link in return. The link I will give you, is picked out of my 258 other sites I own — and likely I will pick a site that I don’t update very often anymore, but one that has PR, due to its age, or previous linking, etc..
I will link to you from there. This site will not grow, will not gain PR, will not be updated, it will basically become a link mule. Now this can happen more or less in any fashion or degree. The smart 3-way linker will try its best to make the links on this page nice. They may give you what you want, inline links, banners, more than one link in exchange for just one of yours, etc…
The link you receive may look nice at first, but as time goes on, without the webmaster updating, adding links, etc to this site, the PR will drop and value decrease. Especially if they go on doing three way links with the “mule” site delivering links to the victims of the exchange thus making the PR passing weaker and weaker and weaker.
Can three-way linking be good? – sure! one easy way to detect if the webmaster is trying to game you, or make an even exchange could be to try and reverse the 3-way link. Ask them to link to your site, from the one they are asking you to link to, and tell them you will link to the site they are planning to link to you from. You will likely see some resistance, this is further evidence to my theory. It’s not flawless. There are honest people doing this too and this note is not directed at you.
Moral of the story – Beware, be careful, do it only with your friends: yes it can be a worthy deal, but make sure it is, because if its not, its the opposite…. a drain on your PR, and not much in return.
K77 answered 3 years ago
heimdall answered 3 years ago
The future is content-based websites but right now 10-page good & clean satellites outperform sites with 1000’s of good & unique articles. Google develops the ways to provide quality results while most webmasters try to find the wholes rather then meeting the google’s “perfect algo”. So, links are kings.
Hi K77,
That is a fair point but it is a shame that Google still places so much weight on linking, especially bullshit linking like this. I guess you mean to have a small 10 page site with no links going out but thousands of links coming into it. It should be about the content and the sooner Google change this the better.
Nandakishore answered 3 years ago
Nandakishore
Online Casino Newsroom
K77 answered 3 years ago
I also think the future is content based evaluations by Google rather than counting how many links you have coming in/out. This would be better for the the affiliates who write good content and better for the punters as they will get to more relevant sites. I dislike all these link exchanges but at the moment it’s a necessary evil.
The future is content-based websites but right now 10-page good & clean satellites outperform sites with 1000’s of good & unique articles. Google develops the ways to provide quality results while most webmasters try to find the wholes rather then meeting the google’s “perfect algo”. So, links are kings.
Tarzan answered 3 years ago
EXACTLY…. why NOT? how about a reverse trade…. :]
uh… oh, no, we dont do it like that.
heimdall answered 3 years ago
answered 3 years ago
In time, I believe it is far more likely that who you link to will outweigh who links to you.
The “Content Is King” philosophy is a sound concept, but of limited relevance at the moment as the algos are far from intelligent enough to make full use of it, but they are getting better and it has the long term potential to be the main thing.
Casinolisten answered 3 years ago
It’s the new Mercedes C-Class.
Casinolisten taxis :wink-wink
Casinolisten answered 3 years ago
I was asking you in my previous e-mail if you’d be interested in doing a link exchange. I visited your site, and I think it’s a good site. Collaboration between our two sites would benefit us both in my opinion. I’m interested in your poker related pages. In return for a link, I could offer you poker articles or a probability calculator. I could also offer you a link on other poker or casino related sites. We do not offer links on our site, xxx.com, since a direct link-swap means that the links loose their value. Would you be interested in this kind of co-operation?
LOL :hattip:
isser:No thanks! :flush:
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