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Here is another good example about how little the aff market is compared to any other:
I love playing PC games, and there is a very famous game – The Godfather.
That game is FULL with Bodog ads, including, in the game you can play Bodog video poker, or Bodog slots.xxhttp://www.ea.com/official/godfather/godfather/us/index.jsp
Now this game is by EA, one of the biggest publishers of games in the world. Do you know how much Bodog had to pay to get their ads all over that game? My guess is at least a half million dollars, at least.
And yet, instead of taking that money and putting it towards the affiliate marketing, they chose to do the game – why?
they already have the affiliate marketing set up and running…….. the ad in that game is an addition to there marketing methods.
how can you possibly think that raw advertising is more profitable then affiliation ?
do you really think that partypokers advertising spend is only 1.5 times more the cost of having a team of affiliate managers ????
ok, you cant open a bank tomorrow(much harder then opening a casino) yet the banks still pay VERY good money to affiliates……. why, because affiliate model are more profitable then spending money on raw advertising
Please, tell me the bank that will pay me 40% of clients deposits. Or $200 on every checking account customer I bring them.
What do you get? At best $50 for a credit card – and do you know what % this is from the money they will make off the charges and interest?
Forget about other industries, I dont want this to turn into a pissing match.
All I wanted to do is raise some awareness (especially among our foreign friends) that legal US gambling is not what we should be after.
hey no probs, i dont want it to turn out that way either
we just disagree on what we think will happen
banks pay VERY good money on mortgage and loan etc leads
hence why ppc for “home loans” or “mortgage” is prob the higher then Any other term (when i last checked they were around £5-6 Pounds) and many of the top payers are affiliate sites.
ok….. back to work for me lol . . . . need to catch up after CAP Euro
See, that’s where the difference come from – you are talking about UK and I am talking about USA.
Hi again all,
well one thing I think we can all agree upon is the rev share will be a dead option if vegas goes online.
there’s very little room there for tax breaks (just the deducting the cost of operating the aff program, certainly not the 30% they pay out to affs).
and as such … the attractiveness of this niche as an aff effectively dies to all but those with huge number of visits per day. I doubt vegas would pay even as much as some CPA offers now are advertised and even the ones now .. well if that was my only choice for payment option I’d be seeking other niches tomorrow
:1circling That’s ridiculous. In Vegas, the lodging and gambling industries are the same.
And yes, you could open a bed and breakfast tomorrow, but you’d need the money to invest and license. You could also open a casino, if you had the money to invest and the license.
Stupid wrote:And not to mention the fact that gambling is so regulated – affiliates if any will have to be regulated as well. (I am not talking about banner advertising, but CPA or Rev)And to put an end to how different lodging and casino industries – I can open a bed and brekfast tomorrow, but a casino – I dont think so.
I did not bother reading the thread but have thought about this scenerio. So Online gambling becomes legal in the U.S and Vegas jumps on board. Yee ah they have tons of cash to likely wipe out Microgaming, Playtech, Party Poker etc… The one thing this cash cannot wipe out is good online advertisers something we are all good at.
Just a quick thought.
greek39
bb1webs wrote:Hi all,yes its true (possibly) that vegas won’t seek to own the serps (though they do have the money to accomplish this task save a perhaps a few really good SEOers and those willing to go after the very obscure phrases) but what I think many fail to realize is the advertising factor in the mix.
you won’t be able to turn on a tv show, drive down a highway (billboards) or read a magazine without having the vegas online casino branding pounded into your heads at all times.
we’ve had this discussion before but I stand by my logic that when major players such as Harrahs constantly bombard US players with ads like “we’re US regulated, have payout ratios regulated and proven by US third-party respected institutions who are also gov regulated to be providing accurate info, have guaranteed payments on cash-outs .. again by US regulation … (and probably more on this angle but for now that’s enough to prove my point) … why would you ever consider playing somewhere else?”
You’re missing a major point.
I agree that all the land based casinos WILL (if they have any sense) try to muscle in on the online business.
But contrary to you – I see this as a good thing because it will bring increased competition.
Let’s say that we get Caesars, The Venetian, and a handful of real big brands competing for players …. that’s not a nice friendly co-operative collective … that’s competition.
They want online players, they all bombard the public (generating interest) but the online public want to know which places are best to play at …
So the public go to online portals – where we (affiliates) tell them. People know the major gamblnig brands – but they don’t know which is best suited for them.
No one believes advertising is honest – certainly not comparative – so they go to portal sites to get the REAL story. It’s our job to sort out the good from the bad – and to direct players to the best places to play – and we will do that.
If some casinos do not use affiliates – then they’ll be missing a trick – and they will lose market share compared to their more savvy competitors. Affiliates are a viable stream just as TV, Radio, newspapaer and magazines are.
The special interst portal is here to stay in ALL MARKETs – and if the US legitimise gambling then that market will explode with opportunities ….
I believe that regulation and legislation is a huge benefit …
And I’m looking forward to it.
:cheers:Yeh, but who and what are you going to advertise?
Those guys have so much money, it’s not even funny.
You cannot posibly compare Harrah’s Entertainmnet, which is employing over 50,000 people and has over $6 billion in revenues a year with Bodog. This is more than the enitre online gambling industry – poker rooms, casinos, sports betting – all of it less then one of the casino companies in the US.
It’s just rediculous to think that a company like that would think about affiliates. A company which can afford to book Prince just so they can increase their african american players at one casino – you cannot fight against this. There will be no small fishes in this pond.
Let’s not forget – travel and any other industries – they consist of hundreds or thousands of competitors in a very loosely regulated industry- casinos – just a few, maybe 5-6 tops, and nothing is more regulated than gambling in the USA.
So the public go to online portals – where we (affiliates) tell them. People know the major gamblnig brands – but they don’t know which is best suited for them.
I am sorry Gooner, but here you are 100% wrong.
People go to online portals because they want to FIND an online casino, not learn about it. And if the TV tells them where the casino is – well, they dont need you.
Again – there may be advertising but it will be peanuts compared to now. Peanuts.
In the complete 2005 season of American Idol just over 500 million votes were cast. In 2004 the American Presidential election garnered a paltry 122 million votes
The “Idol” audience on Fox was 28.3 million while the Grammy Awards were being watched by 15.1 million people from 8 to 9 p.m. EST, Nielsen said (MSNBC)
Now, you run the following TV commercial during American Idol:
Who will win – Singer 1 or Singer 2 – bet now at http://www.casinos.com
And how this compares to an affiliate program?
I mean, more people watch a TV show than half of the U.K.’s population…
As soon as you have TWO casinos – you have opportunity for affiliates.
Gimme THREE, FOUR, FIVE SIX, and you have an active market where the smartest will use many streams of advertising.
:hehe:Remember you’re talking about ONLINE gambling, and the best place to get people to your site is to advertise ONLINE. At this stage potential paying customers are just ONE CLICK away from your site.
And the best place to advertise ONLINE are affiliate sites, gambling portals. If a casino decides to ignore that advertising stream then they’re turning away a stream of customers …
(Advertise anywhere else you have to expect customers to remember the promotion – go home – turn on the PC and then visit your web address directly)
I’m not saying that affiliates are the only advertising stream – but they are the most effective – and on rev share commission they have the benefit of always being positive revenue ….
… we only get paid if we’re generating income.
This army of self-motivated, internet savvy, minimal fixed cost marketers on commission only payments are a businesses dream …
Affiliate systems are here to stay in online gambling IMO – as long as there is a viable online gambling market with money to be made.
:popcorn:No sir, more people check their emails on Yahoo, and it’s fraction of the cost of an affiliate program to run an ad on Yahoo – they are doing it already anyways, just for their land based casinos.
You dont seem to realize that more people visit Yahoo Mail in one day than people visit gambling websites for an entire year…
You dont offer anything anymore – they saw it on the TV in the newspaper, on the radio, on the bilboard – do you do an Internet search before you go to the store to buy bread? And I am sure there are websites who compare bread…
Stupid wrote:People go to online portals because they want to FIND an online casino, not learn about it. And if the TV tells them where the casino is – well, they dont need you.Actually you are wrong on that statement.
Even as an affiliate, if I’m going to play at a casino I have never played at or advertised I DEFINITELY read about them on affiliate sites!!
In fact I have NEVER played at an online casino without going through an affiliate.
