Affiliates will always have a preference towards promoting iGaming software platforms that actually convert. So what are the best gaming softwares for creating conversions? Microgaming Microgaming is a dinosaur in the online casino world. They have been providing iGaming software to their numerous clients since 1994. Their software is currently offered in 24 languages and…
Nevada will become the first jurisdiction to require online affiliates to receive a gaming license according to GamblingCompliance. The Nevada Gaming Control Board has included "marketing affiliates" on its list of interactive service providers required to receive a license in order to profit from the state's legal online poker framework. However, it is unclear if…
The ability to geotarget your traffic is becoming an increasingly valuable aspect of affiliate marketing and a key component to preparing for US regulation. But how do you actually do it? Here are some tips you need to know about geotargeting your affiliate traffic. Email Segmentation A powerful tool for your email marketing efforts is…
Score one for the good guys in the global fight against spam. According to CNN, 50% of worldwide spam is now gone thanks to a takedown of the Grum spam botnet. Grum was estimated to dispatch more than 18 billion spam emails per day through it's bot network. A botnet is a network of computers…
Affiliates hoping to operate in the regulated U.S. market will need to acquire a service provider license. The Nevada Gaming Commission is requiring marketers to who provide certain services to an operator of interactive gaming to hold a license. It can be expected that other states will hold affiliate advertisers under similar scrutiny before permitting…
PokerStars has moved to squash a rumor started by former Party Gaming legal counsel James Barnes that the site folded on their interest to buy Full Tilt Poker. Said Barnes on Twitter last week, "Pokerstars folds on FTP deal. Never real deal, just bluff to prevent Tapie from bringing FTP back to market - great…
I've been attending summer camp for degenerates, aka: the World Series of Poker, for seven years now. Each summer, I learn something new about the poker industry from my exposure at the WSOP. Here are five things I learned this year at the WSOP that might be worth knowing as an iGaming affiliate: #1: Smartphones/tablets…
Online gaming in Spain has been regulated for six weeks now. Many of the 149 iGaming sites to receive a license are up and running offering services to Spanish customers on their "dot es" domains. PokerStars Establishes Early Lead Fueled in part by landing one of Spain's biggest sports stars, Rafael Nadal, as their new…
Tracking and analyzing data can be a major weapon in an affiliate's arsenal to create conversions. Do you understand your data? If not, you could be missing out on ways to convert your players. Here are a list of tips to create conversion strategies based on analyzing your data: Measure Data Before you can analyze…
Affiliates recently learned of fraudulent behavior at C-Planet where players were being untagged from affiliate accounts. Unfortunately, this unscrupulous practice is something affiliates need to guard against. Here's what to know about how to track and deal with the headache-inducing scenario of affiliate managers untagging players from your account. Monitor Suspicious Activity The folks at…
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