Gambling.com PPC

when i tried to get info i was instructed to send them a request via email. I have done this several times for over a month with no answer, not sure what is taking place.

Brian

Lol, doesn’t look like a very promising business model.

…and one would assume the taret keywords would be a little oversubscribed if it was any good ” title=”” class=”bbcode_smiley” />

Top casino keywords at gambling.com go for $20 to $25 per click. I have some listings for $5.00 per click and get about 1 click per day.

Another thing about gambling.com no portals can advertise on keywords like casino, online casino, blackjack. Portals may only advertise on keywords such as “casino portal”, “gambling guide”, etc…

Originally posted by bluebook
Top casino keywords at gambling.com go for $20 to $25 per click.

Ouch ” title=”” class=”bbcode_smiley” />

I have some listings for $5.00 per click and get about 1 click per day.

Do you think that pays off BB?

There’s some bidders playing silly buggers at Gambling.com causing some keywords to be way over priced. Gambling.com uses – like Overture and AdWords – a ‘maximum bid per click’ model, meaning, of course, that if you bid a maximum of $5 per click and the bidder directly below you bids a maximum of $1 per click, you will only pay $1.01 for each visitor.

However, some of the early bidders put in maximum bids of $10-$20 knowing that their ACTUAL cost per click would be far, far lower. This is essentially to scare off the competition rather than an assessment of the real value of a Gambling.com click. However, all this achieves is to push the price of a click way higher than it needs to be as all it requires is two or three other bidders to bid $0.01 lower than the top bid to turn a $2 click into a $20 one. Which is, of course, exactly what’s happened.

So where’s the value to the savvy PPC bidder ? Well, it would be -as it was with Google and Overture – in the huge amounts of low volume keywords available. There’s no broad matching at Gambling.com, so you would have thought that throwing in a few hundred or thousand secondary keyphrases would bring good traffic at a reasonable cost.

Not so. And here Gambling.com themselves are to blame. When you visit the home page, you have the search box, but above that are a bunch of text links that are actually Gambling.com searches and below it are graphic links that also run searches. I have some strong bids and high listings for some good keywords. Are these generating traffic ? Not really, because the visitor to gambling.com seems perfectly content to click on one of those other links. This means that the only keywords really generating traffic are things like ‘poker’, ‘online casino’ and ‘blackjack’.

While I’m happy with conversions from my Gambling.com traffic, I’d prefer if they did what all those second tier PPCs do and have a wider selection of direct links for things like ‘play blackjack online’, ‘progressive jackpots’, ‘casino bonuses’ etc, etc.

Just my $0.02

It doesn’t seem like those text links that run searches should be sold as true PPC search traffic. Somebody taking the time to type in a word and hit the search button is more qualified than somebody clicking a text link and then another. One is a person actively searching for something I might have to sell, the other a browser lazily clicking around the Internet. In my mind, the two have very different values…

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