"Hey....
Here are some main points of great tips for eamil marketing....
1 Always personalize - The headline doesn't need the reader's name in it, but it helps. You should always use their first name in the greeting of the email though.
2 Use personal stories - Tell stories (they don't need to be real) that you can relate to an idea you're getting across. You will sell more product and get more link clicks this way.
3 Try to use the reader's name at least once in the email - This one isn't 100% necessary, but it helps keep it friendly
4 Create a plain text email with no more than 60 characters in a line, then put it into the HTML email area of your email program - you can track opens this way
5 Do an email series once in a while, it keeps readers engaged and wanting to hear what you have to say in the next email
6 Train your list to know that you're going to be offering them something in every email, even if you only have a link to your product in your signature.
7 Keep track of your history - watch what types of emails/subjects get the best open and CTR rates.
8 Send free things in the morning, and paid things in the evening, more people buy after work than during."""