Or you can subscribe to one of the keyword analysers, they sort it out for you too.
Personally, I like keywords that allow people to find exactly what they are looking for. So I would rather have a descriptive phrase for some of my content than “online casinos”
The descriptive phrases are easier to get and one happy visitor is worth ten who ended up someplace they didn’t want.
That’s just my attitude – I like lots of return visitors. They are the most targeted traffic I can get, and they are free.
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